Plutonio

Plutonio — hip-hop & rap artist from PT.

Portuguese artist Plutonio, hailing from the Cruz Vermelha neighborhood in Cascais with Mozambican heritage, initially emerged as a rapper but has since become…

Influence: 54.39% Fanbase: 38.81% Trending: 62.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 30.12% • Very Strong

As of 2025-09-08

1,142,518

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:43 UTC

Genres

hip-hop & raphip-hop/raphip hop tugacontemporary hip hophip hop

Biography

Portuguese artist Plutonio, hailing from the Cruz Vermelha neighborhood in Cascais with Mozambican heritage, initially emerged as a rapper but has since become one of the most versatile artists in the Lusophone music scene. Signed with Bridgetown since 2015, he has consistently released hit after hit, solidifying his status as one of the most sought-after artists of the moment. His third album, "Sacrifício," became the first exclusively digital Portuguese album to achieve platinum and subsequently double platinum status.

Plutonio has graced the biggest stages nationally and internationally, performing in countries such as Mozambique, Angola, Cape Verde, Brazil, Switzerland, among others. With popular tracks like "Cafeína," "Meu Deus," "1 de Abril," and collaborations like 'ANTI$$OCIAL' with Lon3r Johny, his music garners millions of streams and views on platforms like YouTube. Currently, Plutonio is gearing up for a new project with details on release date and title yet to be unveiled, having recently dropped his first collaboration with Brazilian artist Vulgo FK.

Top Brand Affinities

Report Date: 2025-09-08

Plutonio draws 18-24 & 25-34 audiences and holds attention in PORTUGAL, BRAZIL, ANGOLA. The skew is heavily male (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 436,877 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Parfois, Fnac, Piaget makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plutonio score 6.43% — Very Strong bucket.

Brand: ParfoisBrand: FnacBrand: Piaget

Followers:1,142,518

Engagements:73,510

Rate:6.4%

Posts:106

Avg Likes:72,943

Avg Comments:1,152

Avg Views:541,527

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,142,518 · Engagements 73,510 · Rate 6.4% Posts 106 · Views 541,527 · Avg Likes 72,943 · Avg Comments 1,152 · Avg Views 541,527	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 8% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	PORTUGAL (64%) BRAZIL (12%) ANGOLA (6%) SOUTH AFRICA (5%) MOZAMBIQUE (3%)	Top regions: PORTUGAL (64%), BRAZIL (12%), ANGOLA (6%)
Platform Engagement	Instagram: 58,196 avg likes/post · Tiktok: 104,650 avg views/post · Youtube: 436,877 avg views/post	Best reach: Youtube 436,877 avg views; best engagement: Instagram 58,196 avg likes

Top Brand Affinities

Parfois

Score: 30.12

Fnac

Score: 25.43

Piaget

Score: 20.72

Massimo Dutti

Score: 15.71

New Era

Score: 9.77

Pull&Bear

Score: 9.54

Grey Goose

Score: 7.65

Champion

Score: 6.50

Seat

Score: 5.93

Calzedonia

Score: 5.91

Vodafone

Score: 5.81

Emporio Armani

Score: 5.63

Brand	Category	Score
Parfois		30.12
Fnac		25.43
Piaget		20.72
Massimo Dutti		15.71
New Era		9.77
Pull&Bear		9.54
Grey Goose		7.65
Champion		6.50
Seat		5.93
Calzedonia		5.91
Vodafone		5.81
Emporio Armani		5.63
Bershka		5.56
Stradivarius		4.83
Ableton		4.76
Iberostar Hotels & Resorts		4.64
Coach		4.49
SoundCloud		4.26
Nivea		3.94
Timberland		3.92
Christian Louboutin		3.38
Primark		3.35
Lenovo		3.17
ASOS		2.99
Lacoste		2.98
The North Face		2.65
Carhartt		2.55
shein		2.50
Tomorrowland		2.50
Zara		2.42
Cartier		2.32
Armani		2.17
FashionNova		2.12
Adidas		2.09
Fenty beauty		2.08
Huawei		2.08
Versace		2.05
Heineken		2.02
Beats Electronics		1.97
SheInside		1.96
Fendi		1.93
New Balance		1.86
Burberry		1.83
Supreme		1.82
Yves Saint Laurent		1.78
Spotify Music		1.78
Puma		1.76
Vans		1.75
Polo Ralph Lauren		1.72
Red Bull		1.58