PLÜM

PLÜM — electronic artist from FR.

PLÜM, the enigmatic French producer, shrouds himself in mystery, prioritizing emotional expression through his music over fame and numbers. By concealing his…

Influence: 52.17% Fanbase: 19.53% Trending: 68.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 63.67% • Very Strong

As of 2025-09-08

37,010

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:28 UTC

Genres

electronicnew french touchtropical houseelectronicdeep tropical housedance

Biography

PLÜM, the enigmatic French producer, shrouds himself in mystery, prioritizing emotional expression through his music over fame and numbers. By concealing his identity and focusing solely on the authenticity of his sound, he defies industry norms, allowing his music to take precedence over his persona. With a singular goal of conveying raw emotion without musical boundaries, PLÜM fearlessly explores various genres from electronic to hip hop, breaking free from conventional rules and expectations.

Top Brand Affinities

Report Date: 2025-09-08

PLÜM draws 25-34 & 18-24 audiences and holds attention in FRANCE, UNITED STATES, BRAZIL. The skew is heavily male (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 61,558 avg views per post, with Youtube sustaining the conversation. Audience adjacency to iHeartRaves, Launchpad, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PLÜM score 4.60% — Very Strong bucket.

Brand: iHeartRavesBrand: LaunchpadBrand: Ableton

Followers:37,010

Engagements:1,704

Rate:4.6%

Posts:251

Avg Likes:1,660

Avg Comments:75

Avg Views:61,558

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,010 · Engagements 1,704 · Rate 4.6% Posts 251 · Views 61,558 · Avg Likes 1,660 · Avg Comments 75 · Avg Views 61,558	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 42% 35-44: 10% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (42%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	FRANCE (16%) UNITED STATES (15%) BRAZIL (11%) POLAND (4%) INDONESIA (3%)	Top regions: FRANCE (16%), UNITED STATES (15%), BRAZIL (11%)
Platform Engagement	Instagram: 480 avg likes/post · Tiktok: 0 avg views/post · Youtube: 61,558 avg views/post	Best reach: Youtube 61,558 avg views; best engagement: Youtube 1,180 avg likes

Top Brand Affinities

iHeartRaves

Score: 63.67

Launchpad

Score: 57.22

Ableton

Score: 36.69

Warner Music

Score: 31.60

Akai

Score: 25.78

Pioneer

Score: 25.02

Amazon Music

Score: 20.78

MOOG

Score: 17.22

Mixcloud

Score: 16.54

Rossignol

Score: 15.77

Air France

Score: 14.53

SoundCloud

Score: 13.31

Brand	Category	Score
iHeartRaves		63.67
Launchpad		57.22
Ableton		36.69
Warner Music		31.60
Akai		25.78
Pioneer		25.02
Amazon Music		20.78
MOOG		17.22
Mixcloud		16.54
Rossignol		15.77
Air France		14.53
SoundCloud		13.31
Accor Hotels		13.03
Sennheiser		12.12
Galeries Lafayette		11.17
Tomorrowland		10.30
Pro Tools		10.24
Ricard		9.51
Spotify Music		8.05
Coachella		7.80
Beats Electronics		7.48
Montblanc		7.32
Pacific Northwest Wonderland		6.79
Lollapalooza		6.61
DeLorean Motor Company		6.28
Quiksilver		6.18
Amstel		5.28
NBC		4.41
Pull&Bear		4.35
Lululemon Athletica		3.91
Redken		3.78
Carhartt		3.62
Coors		3.56
Taco Bell		3.56
The North Face		3.51
NORDSTROM		3.45
Summit Entertainment		3.39
Red Bull		3.22
Adobe		3.14
Hennessy		2.98
Sony		2.96
Garnier		2.96
Calvin Klein		2.76
A Game of Tones		2.76
Jaguar		2.68
GoPro		2.60
Kodak		2.58
ASICS		2.52
TOM FORD		2.52
Urban Outfitters		2.50