Plini

Plini — jazz & standards artist from AU.

"Hard Easy Listening" is a genre that blends elements of both challenging and accessible music, creating a unique listening experience that is both…

Influence: 58.55% Fanbase: 40.50% Trending: 67.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 54.56% • Very Strong

As of 2025-09-09

539,216

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:47 UTC

Genres

jazz & standardsprogressive jazz fusionrockinstrumental math rockinstrumental rockrockprogressive rockmetaldjentmetalprogressive metal

Biography

"Hard Easy Listening" is a genre that blends elements of both challenging and accessible music, creating a unique listening experience that is both thought-provoking and enjoyable. This genre often features complex musical arrangements and experimental sounds, while still maintaining a melodic and catchy quality that makes it easy to listen to.

By combining the intricacies of avant-garde and experimental music with the accessibility of more mainstream genres, "Hard Easy Listening" offers a middle ground that appeals to a wide range of listeners. This genre challenges traditional notions of what music can be while also providing a sense of familiarity and comfort through its listenable melodies and structures.

Top Brand Affinities

Report Date: 2025-09-09

Plini stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is heavily male (89%), and content lands hardest on Youtube, where posts average 62,621 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, Akg, Pro Tools, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Plini a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plini score 1.21% — Moderate bucket.

Brand: AmpegBrand: AkgBrand: Pro Tools

Followers:539,216

Engagements:6,541

Rate:1.2%

Posts:2,101

Avg Likes:6,384

Avg Comments:173

Avg Views:62,621

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 539,216 · Engagements 6,541 · Rate 1.2% Posts 2,101 · Views 62,621 · Avg Likes 6,384 · Avg Comments 173 · Avg Views 62,621	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 41% 35-44: 10% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (41%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (23%) BRAZIL (9%) INDIA (7%) INDONESIA (6%) CANADA (3%)	Top regions: UNITED STATES (23%), BRAZIL (9%), INDIA (7%)
Platform Engagement	Instagram: 3,247 avg likes/post · Youtube: 62,621 avg views/post	Best reach: Youtube 62,621 avg views; best engagement: Instagram 3,247 avg likes

Top Brand Affinities

Ampeg

Score: 54.56

Akg

Score: 43.56

Pro Tools

Score: 36.30

Sennheiser

Score: 31.47

MOOG

Score: 28.41

Ableton

Score: 23.10

Akai

Score: 18.47

Blackmagic Design

Score: 9.71

Amazon Music

Score: 8.43

Spotify Music

Score: 6.95

The Last of Us

Score: 6.79

Final Fantasy

Score: 6.69

Brand	Category	Score
Ampeg		54.56
Akg		43.56
Pro Tools		36.30
Sennheiser		31.47
MOOG		28.41
Ableton		23.10
Akai		18.47
Blackmagic Design		9.71
Amazon Music		8.43
Spotify Music		6.95
The Last of Us		6.79
Final Fantasy		6.69
Capcom		6.55
Beats Electronics		5.67
SoundCloud		5.60
Yamaha		5.19
RAZER		4.98
Sega		4.91
Fallout		4.76
Nvidia		4.52
Taco Bell		4.27
ASUS		4.19
Resident Evil		4.16
Omega		4.00
The Witcher		3.84
Bethesda Softworks		3.80
Nintendo		3.66
musical.ly		3.53
Mortal Kombat		3.48
Gundam		3.45
Comedy Central		3.36
Leica		3.26
Bacardi		3.22
Monster Beverage		3.19
Star Wars		2.81
Fujifilm		2.68
Sony		2.64
Kodak		2.51
Intel		2.45
Jack Daniels		2.44
Activision Blizzard		2.42
Jaguar		2.36
Adobe		2.35
HBO		2.28
Vans		2.27
Showtime		2.23
PlayStation		2.07
GoPro		2.06
Pokemon Go		2.01
Paramount Pictures		1.96