Playboi Carti
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
20,442,952
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
Updated 2025-10-03 18:55:22 UTC
Genres
Scores
Biography
In 2024, Playboi Carti continued his streak of success with chart-topping hits like "CARNIVAL" featuring Kanye West, Ty Dolla $ign, and Rich the Kid, and collaborations with Travis Scott on tracks like "FE!N" and "Popular" with The Weeknd and Madonna. His most recent release, "Timeless" with The Weeknd, debuted at #3 on the Billboard Hot 100, showcasing Carti's versatility and staying power as a prominent figure in the music industry.
Playboi Carti stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, POLAND. The profile is heavily male (77%), and content lands hardest on Tiktok, where posts average 15,100,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Palm Angels, True Religion, Maison Margiela, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Playboi Carti a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,442,952 · Engagements 26,239,162 · Rate 128.4% Posts 95 · Views 16,501,633 · Avg Likes 5,819,894 · Avg Comments 180,119 · Avg Views 16,501,633 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 10% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (38%) BRAZIL (7%) POLAND (4%) RUSSIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (38%), BRAZIL (7%), POLAND (4%) |
| Platform Engagement | Instagram: 3,998,689 avg likes/post · Tiktok: 15,100,000 avg views/post · Youtube: 1,401,633 avg views/post | Best reach: Tiktok 15,100,000 avg views; best engagement: Instagram 3,998,689 avg likes |
Top Brand Affinities
Palm Angels
True Religion
Maison Margiela
Arc'teryx
Vivienne Westwood
Champion
Acne Studios
Stone Island
SoundCloud
Supreme
Moncler
Stüssy
| Brand | Category | Score |
|---|---|---|
| Palm Angels | Apparel & Fashion | 33.14 |
| True Religion | Apparel & Fashion | 21.14 |
| Maison Margiela | Apparel & Fashion | 17.56 |
| Arc'teryx | Apparel & Fashion | 15.17 |
| Vivienne Westwood | Apparel & Fashion | 12.43 |
| Champion | Apparel & Fashion | 10.76 |
| Acne Studios | Apparel & Fashion | 9.67 |
| Stone Island | Apparel & Fashion | 9.34 |
| SoundCloud | Entertainment & Media | 9.25 |
| Supreme | Apparel & Fashion | 8.83 |
| Moncler | Apparel & Fashion | 7.29 |
| Stüssy | Apparel & Fashion | 7.03 |
| Alexander McQueen | Apparel & Fashion | 6.63 |
| Kodak | Cameras & Photography | 6.05 |
| Emporio Armani | Apparel & Fashion | 5.38 |
| Kappa | Apparel & Fashion | 5.36 |
| Carhartt | Apparel & Fashion | 4.75 |
| Nice Kicks | Apparel & Fashion | 4.73 |
| Beats Electronics | Audio & Music Gear | 4.18 |
| Balenciaga | Apparel & Fashion | 4.17 |
| FashionNova | Apparel & Fashion | 3.85 |
| Polo Ralph Lauren | Apparel & Fashion | 3.74 |
| BALMAIN | Apparel & Fashion | 3.65 |
| Fendi | Luxury & Designer | 3.58 |
| Los Angeles Lakers | Sports & Outdoors | 3.51 |
| ASOS | Apparel & Fashion | 3.46 |
| Sprite | Beverages | 3.35 |
| Hennessy | Alcoholic Beverages | 3.35 |
| The North Face | Apparel & Fashion | 3.32 |
| Coachella | Apparel & Fashion | 3.28 |
| Urban Outfitters | Apparel & Fashion | 3.16 |
| Gucci | Luxury & Designer | 3.15 |
| Versace | Apparel & Fashion | 3.05 |
| Sneakerhead | Footwear | 3.05 |
| Vans | Footwear | 3.01 |
| NBA | Sports & Outdoors | 2.87 |
| Timberland | Apparel & Fashion | 2.81 |
| Lollapalooza | Entertainment | 2.78 |
| Tommy Hilfiger | Apparel & Fashion | 2.73 |
| Yves Saint Laurent | Apparel & Fashion | 2.63 |
| Louis Vuitton | Luxury & Designer | 2.62 |
| Burberry | Apparel & Fashion | 2.57 |
| Prada | Apparel & Fashion | 2.51 |
| MTV | Entertainment | 2.49 |
| TOM FORD | Luxury & Designer | 2.45 |
| Dolce & Gabbana | Apparel & Fashion | 2.44 |
| Cartier | Jewelry & Watches | 2.33 |
| Spotify Music | Entertainment & Media | 2.31 |
| GIVENCHY | Apparel & Fashion | 2.26 |
| Nike | Apparel & Fashion | 2.23 |
Official Profiles
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LoginArtist: Playboi Carti
The map shows every radio station that aired Playboi Carti today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 51,949,862
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
50,546,436 | 97.30% |
| [+] |
Last.fm |
1,403,426 | 2.70% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:24:55 | Timeless | Y101.7 | Jackson, MS, US | 199 |
| 2025-08-22 14:23:38 | RATHER LIE | Hot Z 95 | Corpus Christi, TX, US | 117 |
| 2025-08-22 14:20:26 | RATHER LIE | KKUU U92.7 FM | Palm Springs, CA, US | 205 |
| 2025-08-22 14:19:23 | RATHER LIE | Hot 104.7 | Kennebunkport, ME, US | 191 |
| 2025-08-22 14:18:20 | Timeless | KISO | Omaha, NE, US | 199 |
| 2025-08-22 14:16:57 | Timeless (feat. Playboi Carti & Doechii) - Remix | KRRL-FM Real 92.3 | Los Angeles, CA, US | 186 |
| 2025-08-22 14:15:44 | Timeless | KALV-FM (Live Phoenix 101.5 FM) | Phoenix, AZ, US | 205 |
| 2025-08-22 14:14:28 | Timeless | KHKS | Dallas, TX, US | 179 |
| 2025-08-22 14:05:02 | Timeless | POWER106 | Los Angeles, CA, US | 191 |
| 2025-08-22 14:04:37 | Timeless (feat. Playboi Carti & Doechii) - Remix | K104 | Dallas, TX, US | 203 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |