Платина Brand Affinity ranks highest Napapijri at 28.25% . Very Strong. Score DMDB 66.91% | Fanbase 64.15%

Платина — hip-hop & rap artist from LV.

Platinum (chemical symbol Pt, from Latin "Platinum") is a chemical element in the 10th group of the periodic table, with an atomic number of 78. It is a shiny…

Платина

Recognizable

Country: LV | Gender: male | Artist ID: b4cda568-c367-11e8-8a32-525400009efb

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Genres

hip-hop & raphip-hop/raprussian hip hoprussian trapcontemporary hip hophip hopeuropeanrussian drain

Influential: 66.91% Fanbase: 64.15% Trending: 68.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 28.25% • Very Strong

As of 2025-09-09

940,132

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.91% | Fanbase 64.15% | Trending 68.29% | CAREER STAGE: MAINSTREAM

Biography

Platinum (chemical symbol Pt, from Latin "Platinum") is a chemical element in the 10th group of the periodic table, with an atomic number of 78. It is a shiny and very heavy noble metal of silver-white color.

The pure substance of platinum is a brilliant and heavy noble metal with a silver-white color, belonging to the 10th group of the periodic table and the 6th period according to Dmitri Mendeleev's classification.

Report Date: 2025-09-09

Платина speaks to 18-24 & 25-34 audiences with measurable traction in RUSSIA, UKRAINE, UNITED STATES. Composition is heavily male (78%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (324,386 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Napapijri, Stone Island, Palm Angels, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Платина score 6.30% — Very Strong bucket.

Brand: NapapijriBrand: Stone IslandBrand: Palm Angels

Followers:940,132

Engagements:59,205

Rate:6.3%

Posts:93

Avg Likes:58,837

Avg Comments:755

Avg Views:324,386

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 940,132 · Engagements 59,205 · Rate 6.3% Posts 93 · Views 324,386 · Avg Likes 58,837 · Avg Comments 755 · Avg Views 324,386	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 22% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (22%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	RUSSIA (65%) UKRAINE (13%) UNITED STATES (9%) KAZAKHSTAN (2%) BELARUS (2%)	Top regions: RUSSIA (65%), UKRAINE (13%), UNITED STATES (9%)
Platform Engagement	Instagram: 51,648 avg likes/post · Youtube: 324,386 avg views/post	Best reach: Youtube 324,386 avg views; best engagement: Instagram 51,648 avg likes

Top Brand Affinities

Napapijri

Score: 28.25

Stone Island

Score: 27.06

Palm Angels

Score: 16.85

DC Shoes

Score: 12.33

Ellesse

Score: 10.92

Fred Perry

Score: 9.92

Lada

Score: 7.20

Champion

Score: 6.41

Fanta

Score: 5.37

Kappa

Score: 5.35

Stüssy

Score: 5.07

Ableton

Score: 4.41

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Top Brand Affinities

Brand	Category	Score
Napapijri		28.25
Stone Island		27.06
Palm Angels		16.85
DC Shoes		12.33
Ellesse		10.92
Fred Perry		9.92
Lada		7.20
Champion		6.41
Fanta		5.37
Kappa		5.35
Stüssy		5.07
Ableton		4.41
RAZER		4.39
Dota 2		4.31
Supreme		3.95
Tommy Hilfiger		3.89
Counter-Strike		3.78
Pull&Bear		3.41
The North Face		3.30
Beats Electronics		2.99
Polo Ralph Lauren		2.99
SoundCloud		2.90
Bershka		2.81
Sneakerhead		2.52
Monster Beverage		2.42
Lacoste		2.27
Carhartt		2.27
Dolce & Gabbana		2.17
Reebok		2.12
Adidas		2.10
KENZO		2.09
Kodak		2.08
Gucci		2.06
Vans		1.90
Balenciaga		1.89
Nike		1.85
Sprite		1.80
Puma		1.78
UFC		1.76
Prada		1.74
Armani		1.72
GIVENCHY		1.72
KFC		1.72
FIFA		1.71
ASICS		1.58
Pepsi		1.57
Vogue		1.54
New Balance		1.51
Grand Theft Auto		1.50
Cadillac		1.49