Plastic Bertrand
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
12,399
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:10 UTC
Genres
Biography
His latest album "L'expérience humaine" and its English counterpart "The Human Experience" have garnered widespread praise, showcasing Bertrand's enduring creativity and talent. With a unique blend of musical styles and a dedicated fan base, Plastic Bertrand continues to captivate audiences globally, promising more artistic wonders in the future.
Plastic Bertrand performs best with fans in the 45-64 range, concentrated in FRANCE, BELGIUM, UNITED STATES. Audience composition is heavily male (67%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 9,302 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Fnac, Warner Music, Monoprix, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Plastic Bertrand is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,399 · Engagements 216 · Rate 1.7% Posts 1,001 · Views 10,698 · Avg Likes 203 · Avg Comments 18 · Avg Views 10,698 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 27% 18-24: 27% 25-34: 23% 35-44: 20% |
Largest: 45-64 (27%); next: 18-24 (27%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
FRANCE (39%) BELGIUM (16%) UNITED STATES (6%) ITALY (5%) UNITED KINGDOM (5%) |
Top regions: FRANCE (39%), BELGIUM (16%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 56 avg likes/post · Tiktok: 1,396 avg views/post · Youtube: 9,302 avg views/post | Best reach: Youtube 9,302 avg views; best engagement: Youtube 115 avg likes |
Top Brand Affinities
Fnac
Warner Music
Monoprix
MOOG
Accor Hotels
Kiabi
Jean Paul Gaultier
Vichy
Air France
Evian
Galeries Lafayette
Eurostar
| Brand | Category | Score |
|---|---|---|
| Fnac | 44.81 | |
| Warner Music | 35.34 | |
| Monoprix | 26.38 | |
| MOOG | 20.93 | |
| Accor Hotels | 19.83 | |
| Kiabi | 17.13 | |
| Jean Paul Gaultier | 17.06 | |
| Vichy | 16.61 | |
| Air France | 15.80 | |
| Evian | 13.64 | |
| Galeries Lafayette | 13.60 | |
| Eurostar | 13.14 | |
| Mixcloud | 12.33 | |
| Ricard | 11.56 | |
| Auchan | 11.24 | |
| Perrier | 11.24 | |
| Moët & Chandon | 9.75 | |
| Sanderson | 9.62 | |
| Sennheiser | 8.74 | |
| NBC | 8.52 | |
| Calzedonia | 8.50 | |
| Ableton | 8.36 | |
| PLAYMOBIL | 7.95 | |
| KARL LAGERFELD | 7.80 | |
| Guerlain | 7.51 | |
| DeLorean Motor Company | 7.05 | |
| Tomorrowland | 7.02 | |
| Garnier | 6.87 | |
| Longchamp | 6.23 | |
| Superdry | 6.19 | |
| Leica | 5.82 | |
| Décathlon | 5.51 | |
| Patek Philippe | 5.39 | |
| Aston Martin | 4.98 | |
| Ryanair | 4.82 | |
| Elle Magazine | 4.51 | |
| Carrefour | 4.17 | |
| Christian Louboutin | 3.96 | |
| Hublot | 3.82 | |
| Nespresso | 3.60 | |
| Columbia Pictures | 3.58 | |
| Spotify Music | 3.51 | |
| Paramount Pictures | 3.39 | |
| Dolce & Gabbana | 3.31 | |
| ABC | 3.23 | |
| Kodak | 3.21 | |
| Matrix | 3.21 | |
| Montblanc | 3.14 | |
| Warner Bros | 3.02 | |
| BALMAIN | 3.02 |
Official Profiles
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LoginArtist: Plastic Bertrand
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-29 03:00 UTC | Plastic Bertrand | Le Prisme | Aurillac, France |
