Plan B

Plan B — hip-hop & rap artist from GB.

British artist Plan B, born Ben Drew, gained recognition in 2005 with the track "Cap Back" on the Run the Road compilation. Following a series of singles, he…

Influence: 62.41% Fanbase: 58.93% Trending: 64.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 25.71% • Very Strong

As of 2025-09-09

253,792

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:18 UTC

Genres

hip-hop & raphip-hop/rapgrimecontemporary hip hop

Biography

British artist Plan B, born Ben Drew, gained recognition in 2005 with the track "Cap Back" on the Run the Road compilation. Following a series of singles, he released his debut album, Who Needs Actions When You Got Words, showcasing his eclectic style blending various genres. In 2010, his breakthrough came with The Defamation of Strickland Banks, blending rock, soul, and Motown influences, earning him multiple awards and widespread acclaim in the U.K.

In 2012, Plan B released Ill Manors, a film and album exploring themes of disaffected youth and the London riots. This project delayed his planned album, The Ballad of Belmarsh. After a hiatus, he returned in 2017 with the single "In the Name of Man," leading to the release of his fourth studio album, Heaven Before Hell Breaks Loose, in 2018, featuring several successful singles.

Top Brand Affinities

Report Date: 2025-09-09

Plan B keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, COLOMBIA, UNITED STATES. The composition is heavily male (63%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 295,551 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Kurt Geiger, Sky Sports, Vauxhall supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plan B score 2.37% — Strong bucket.

Brand: Kurt GeigerBrand: Sky SportsBrand: Vauxhall

Followers:253,792

Engagements:6,022

Rate:2.4%

Posts:70

Avg Likes:5,814

Avg Comments:302

Avg Views:295,551

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 253,792 · Engagements 6,022 · Rate 2.4% Posts 70 · Views 295,551 · Avg Likes 5,814 · Avg Comments 302 · Avg Views 295,551	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 34% 35-44: 11% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (34%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED KINGDOM (46%) COLOMBIA (11%) UNITED STATES (9%) VENEZUELA (5%) POLAND (4%)	Top regions: UNITED KINGDOM (46%), COLOMBIA (11%), UNITED STATES (9%)
Platform Engagement	Instagram: 2,400 avg likes/post · Youtube: 295,551 avg views/post	Best reach: Youtube 295,551 avg views; best engagement: Youtube 3,414 avg likes

Top Brand Affinities

Kurt Geiger

Score: 25.71

Sky Sports

Score: 18.73

Vauxhall

Score: 17.37

ITV

Score: 16.55

SUSHISAMBA

Score: 15.89

All Saints

Score: 15.45

ASDA

Score: 14.69

Selfridges

Score: 14.38

Costa Coffee

Score: 13.61

River Island

Score: 13.36

Morrisons

Score: 13.01

Nasty Gal

Score: 12.83

Brand	Category	Score
Kurt Geiger		25.71
Sky Sports		18.73
Vauxhall		17.37
ITV		16.55
SUSHISAMBA		15.89
All Saints		15.45
ASDA		14.69
Selfridges		14.38
Costa Coffee		13.61
River Island		13.36
Morrisons		13.01
Nasty Gal		12.83
Waitrose		12.71
Barbour		12.27
Sainsbury's		11.89
Peroni		11.65
Easyjet		11.44
Fred Perry		11.08
Next		10.42
Stone Island		9.93
Ted Baker		9.79
Vivienne Westwood		9.14
Marks & Spencer		9.07
Tesco		8.74
Tate Modern		8.61
Lush		7.72
boohoo		7.59
Carlsberg		7.46
MISSGUIDED		7.27
Cadbury		6.66
Myprotein		6.37
Guinness		6.27
ALDI		5.94
Showtime		5.72
ASOS		5.72
Clarks		5.59
Superdry		5.36
Baileys		5.29
MINI		5.12
Primark		4.87
Topshop		4.63
eBay		4.41
Dr. Martens		4.30
Hugo Boss		4.25
Carhartt		4.11
BBC		3.57
Moschino		3.50
Urban Outfitters		3.50
Aston Martin		3.44
Harrods		3.26