Plain White T’s Brand Affinity ranks highest Live Nation at 26.98% . Very Strong. Score DMDB 68.13% | Fanbase 62.07%

Plain White T’s — pop artist from US.

Formed in 1997, Chicago band Plain White T's, consisting of Tom Higgenson, Tim Lopez, Mike Retondo, and De'Mar Hamilton, have established themselves as a…

Plain White T’s

Recognizable

Country: US | Artist ID: 11e81bc2-773c-a35e-88d8-a0369fe50396

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Genres

poppoppost-teen popneo mellowrockpop rockrockalternative rockalternativealternativepunkpop punk

Influential: 68.13% Fanbase: 62.07% Trending: 71.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 26.98% • Very Strong

As of 2025-09-09

748,787

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.13% | Fanbase 62.07% | Trending 71.16% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1997, Chicago band Plain White T's, consisting of Tom Higgenson, Tim Lopez, Mike Retondo, and De'Mar Hamilton, have established themselves as a prominent presence in the pop rock scene. With over 2.7 billion global streams, the band has garnered two Grammy nominations and achieved multiple Platinum and Gold certifications. Their hit single "Hey There Delilah" reached quadruple-platinum status, topped the Billboard Hot 100, and received Grammy nominations in 2008.

Plain White T's have made notable appearances on various television shows and earned recognition from esteemed publications such as TIME, Billboard, and Rolling Stone. The band continues to showcase their musical prowess and enduring appeal, with their latest self-titled album set for release in November 2023 through Fearless Records.

Report Date: 2025-09-09

Plain White T’s speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDIA, BRAZIL. Composition is heavily female (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (4,207 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Hot Topic, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Plain White T’s score 0.08% — Low bucket.

Brand: Live NationBrand: Hot TopicBrand: Amazon Music

Followers:748,787

Engagements:585

Rate:0.1%

Posts:2,175

Avg Likes:555

Avg Comments:30

Avg Views:5,362

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 748,787 · Engagements 585 · Rate 0.1% Posts 2,175 · Views 5,362 · Avg Likes 555 · Avg Comments 30 · Avg Views 5,362	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (49%) INDIA (6%) BRAZIL (5%) MEXICO (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (49%), INDIA (6%), BRAZIL (5%)
Platform Engagement	Instagram: 309 avg likes/post · Tiktok: 4,207 avg views/post · Youtube: 1,155 avg views/post	Best reach: Tiktok 4,207 avg views; best engagement: Instagram 309 avg likes

Top Brand Affinities

Live Nation

Score: 26.98

Hot Topic

Score: 14.33

Amazon Music

Score: 12.08

Olive Garden

Score: 9.60

Pro Tools

Score: 7.94

iHeartRadio Music Awards

Score: 7.66

Barbie

Score: 7.46

Influenster

Score: 7.38

TOMS

Score: 6.57

NBC

Score: 5.41

Power Rangers

Score: 4.94

Margaritaville

Score: 4.93

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Top Brand Affinities

Brand	Category	Score
Live Nation		26.98
Hot Topic		14.33
Amazon Music		12.08
Olive Garden		9.60
Pro Tools		7.94
iHeartRadio Music Awards		7.66
Barbie		7.46
Influenster		7.38
TOMS		6.57
NBC		5.41
Power Rangers		4.94
Margaritaville		4.93
Nickelodeon		4.92
American Eagle		4.83
Taco Bell		4.80
Amway		4.76
Target		4.67
Lollapalooza		4.64
Chick-fil-A		4.17
Comedy Central		4.14
Verizon		3.92
Summit Entertainment		3.90
Spotify Music		3.83
Busch		3.68
MTV		3.67
Coors		3.63
Dunkin' Donuts		3.62
Gillette		3.56
OLD NAVY		3.54
Paramount Pictures		3.50
NHL		3.33
Coachella		3.28
Walmart		3.15
Urban Outfitters		2.96
Pixar		2.94
Carhartt		2.90
Universal		2.84
Chrysler		2.81
AMC		2.77
Columbia Pictures		2.72
PetSmart		2.65
CBS		2.63
Star Wars		2.63
Dr. Martens		2.60
Pandora		2.59
BBC		2.57
Monster Beverage		2.55
NFL		2.53
Vans		2.52
Sunnies Studios		2.43