Plain White T’s
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
748,787
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:08:27 UTC
Genres
Biography
Plain White T's have made notable appearances on various television shows and earned recognition from esteemed publications such as TIME, Billboard, and Rolling Stone. The band continues to showcase their musical prowess and enduring appeal, with their latest self-titled album set for release in November 2023 through Fearless Records.
Plain White T’s speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDIA, BRAZIL. Composition is heavily female (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (4,207 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Hot Topic, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 748,787 · Engagements 585 · Rate 0.1% Posts 2,175 · Views 5,362 · Avg Likes 555 · Avg Comments 30 · Avg Views 5,362 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (26%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (49%) INDIA (6%) BRAZIL (5%) MEXICO (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (49%), INDIA (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 309 avg likes/post · Tiktok: 4,207 avg views/post · Youtube: 1,155 avg views/post | Best reach: Tiktok 4,207 avg views; best engagement: Instagram 309 avg likes |
Top Brand Affinities
Live Nation
Hot Topic
Amazon Music
Olive Garden
Pro Tools
iHeartRadio Music Awards
Barbie
Influenster
TOMS
NBC
Power Rangers
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.98 | |
| Hot Topic | 14.33 | |
| Amazon Music | 12.08 | |
| Olive Garden | 9.60 | |
| Pro Tools | 7.94 | |
| iHeartRadio Music Awards | 7.66 | |
| Barbie | 7.46 | |
| Influenster | 7.38 | |
| TOMS | 6.57 | |
| NBC | 5.41 | |
| Power Rangers | 4.94 | |
| Margaritaville | 4.93 | |
| Nickelodeon | 4.92 | |
| American Eagle | 4.83 | |
| Taco Bell | 4.80 | |
| Amway | 4.76 | |
| Target | 4.67 | |
| Lollapalooza | 4.64 | |
| Chick-fil-A | 4.17 | |
| Comedy Central | 4.14 | |
| Verizon | 3.92 | |
| Summit Entertainment | 3.90 | |
| Spotify Music | 3.83 | |
| Busch | 3.68 | |
| MTV | 3.67 | |
| Coors | 3.63 | |
| Dunkin' Donuts | 3.62 | |
| Gillette | 3.56 | |
| OLD NAVY | 3.54 | |
| Paramount Pictures | 3.50 | |
| NHL | 3.33 | |
| Coachella | 3.28 | |
| Walmart | 3.15 | |
| Urban Outfitters | 2.96 | |
| Pixar | 2.94 | |
| Carhartt | 2.90 | |
| Universal | 2.84 | |
| Chrysler | 2.81 | |
| AMC | 2.77 | |
| Columbia Pictures | 2.72 | |
| PetSmart | 2.65 | |
| CBS | 2.63 | |
| Star Wars | 2.63 | |
| Dr. Martens | 2.60 | |
| Pandora | 2.59 | |
| BBC | 2.57 | |
| Monster Beverage | 2.55 | |
| NFL | 2.53 | |
| Vans | 2.52 | |
| Sunnies Studios | 2.43 |
Official Profiles
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LoginArtist: Plain White T’s
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 03:00 UTC | Plain White T’s, Waterparks, Landon Barker | The Van Buren | Phoenix, United States | |
| 2025-12-19 02:00 UTC | Plain White T’s, Waterparks, Landon Barker | Shrine Expo Hall | Los Angeles, United States | |
| 2026-02-14 03:30 UTC | Plain White T’s | Honeywell Center | wabash, United States | |
| 2026-02-15 03:00 UTC | Plain White T’s | Jasper Arts Center | Jasper, United States |
