PJ Morton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
930,543
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:14:00 UTC
Genres
Biography
Known for his genre-blending sound and prolific songwriting, the artist has left an indelible mark on the music industry. His work has been praised by critics, with Pitchfork hailing his music as a seamless blend of pop and R&B. Beyond his solo career, he has made significant contributions as a songwriter and producer for artists such as Maroon 5, BJ The Chicago Kid, and Jazmine Sullivan. His diverse talents have earned him a GRAMMY® Award and accolades from prestigious award shows like the Dove® and Stellar® Awards. Additionally, he has ventured into literature with the publication of his book and taken on roles such as music director for Solange, further solidifying his status as a versatile and influential artist.
PJ Morton reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily female (55%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (6,909 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Live Nation, Akai, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 930,543 · Engagements 2,337 · Rate 0.3% Posts 1,807 · Views 6,909 · Avg Likes 2,270 · Avg Comments 92 · Avg Views 6,909 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 30% 35-44: 17% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (30%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (56%) BRAZIL (6%) INDONESIA (5%) UNITED KINGDOM (4%) SOUTH AFRICA (3%) |
Top regions: UNITED STATES (56%), BRAZIL (6%), INDONESIA (5%) |
| Platform Engagement | Instagram: 1,606 avg likes/post · Youtube: 6,909 avg views/post | Best reach: Youtube 6,909 avg views; best engagement: Instagram 1,606 avg likes |
Top Brand Affinities
MOOG
Live Nation
Akai
Amazon Music
Shea Moisture
Ableton
Pro Tools
NBC
iHeartRadio Music Awards
CNN
Delta
boohoo
| Brand | Category | Score |
|---|---|---|
| MOOG | 25.09 | |
| Live Nation | 22.03 | |
| Akai | 19.57 | |
| Amazon Music | 17.66 | |
| Shea Moisture | 14.76 | |
| Ableton | 13.81 | |
| Pro Tools | 13.33 | |
| NBC | 8.84 | |
| iHeartRadio Music Awards | 8.01 | |
| CNN | 7.66 | |
| Delta | 7.48 | |
| boohoo | 6.75 | |
| Macy's | 6.52 | |
| Target | 5.55 | |
| Beats Electronics | 5.47 | |
| Spotify Music | 5.29 | |
| Steve Madden | 5.29 | |
| Verizon | 5.29 | |
| Chick-fil-A | 5.17 | |
| ESPN | 4.98 | |
| Fenty beauty | 4.94 | |
| FashionNova | 4.91 | |
| Hennessy | 4.81 | |
| SoundCloud | 4.48 | |
| NORDSTROM | 4.47 | |
| Coach | 4.45 | |
| OLD NAVY | 4.12 | |
| ASOS | 3.88 | |
| Los Angeles Lakers | 3.75 | |
| GAP | 3.72 | |
| NFL | 3.62 | |
| NBA | 3.31 | |
| MTV | 3.26 | |
| Philips | 3.26 | |
| Dr. Martens | 3.06 | |
| Nickelodeon | 3.01 | |
| Paramount Pictures | 3.00 | |
| Coachella | 2.99 | |
| shein | 2.93 | |
| Walmart | 2.90 | |
| Urban Outfitters | 2.88 | |
| TOM FORD | 2.71 | |
| Timberland | 2.71 | |
| Tiffany & Co | 2.64 | |
| Sneakerhead | 2.60 | |
| Pixar | 2.57 | |
| Forever 21 | 2.54 | |
| SheInside | 2.52 | |
| Paypal | 2.50 | |
| Showtime | 2.50 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-17 03:00 UTC | Stitched Up Heart, LYLVC, Black Sunday | House of Blues New Orleans | New Orleans, United States | |
| 2025-12-17 03:00 UTC | PJ Morton | House of Blues - Houston | Houston, United States | |
| 2025-12-20 04:00 UTC | PJ Morton, Nu Deco Ensemble | James L. Knight Center | Miami, United States | |
| 2025-12-20 04:00 UTC | PJ Morton, Nu Deco Ensemble | Adrienne Arsht Center for the Performing Arts | Miami, United States |















