PJ Harvey Brand Affinity ranks highest MOOG at 26.30% . Very Strong. Score DMDB 65.66% | Fanbase 59.62%

PJ Harvey — pop artist from GB.

Polly Jean Harvey emerged as a prominent figure in the alternative rock scene during the 1990s, known for her distinctive songwriting exploring themes of sex,…

PJ Harvey

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bca-2e0f-9472-ba56-a0369fe50396

Find Artist

Genres

popart poprockpermanent waverockpiano rockart rockalternativealternative rockindie rockothersmelancholiafolk & traditionalsinger-songwriter

Influential: 65.66% Fanbase: 59.62% Trending: 68.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 26.30% • Very Strong

As of 2025-09-09

795,256

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.66% | Fanbase 59.62% | Trending 68.68% | CAREER STAGE: MAINSTREAM

Biography

Polly Jean Harvey emerged as a prominent figure in the alternative rock scene during the 1990s, known for her distinctive songwriting exploring themes of sex, religion, and politics. Growing up on a sheep farm in Yeovil, England, Harvey learned to play guitar and saxophone as a child before forming the trio PJ Harvey in 1991 with drummer Rob Ellis and bassist Ian Oliver. The band's debut single "Dress" garnered significant attention, leading to the release of their acclaimed debut album "Dry" in 1992. Harvey's subsequent albums, including "To Bring You My Love" and "Let England Shake," showcased her evolving musical style and earned critical acclaim, with the latter winning her a second Mercury Prize.

Throughout her career, Harvey collaborated with various artists, including John Parish and Thom Yorke, and ventured into acting and poetry. Her diverse discography includes albums like "White Chalk," "The Hope Six Demolition Project," and "Let England Shake," which topped the U.K. Albums Chart and garnered Grammy nominations. Harvey's multifaceted talents have solidified her reputation as a respected and influential musician in the alternative rock genre.

Report Date: 2025-09-09

PJ Harvey commands interest from 25-34 & 18-24 audiences in UNITED STATES, FRANCE, BRAZIL. With a heavily male (60%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (29,650 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Ampeg, Tate Modern points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PJ Harvey score 1.69% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Tate Modern

Followers:795,256

Engagements:13,420

Rate:1.7%

Posts:539

Avg Likes:12,988

Avg Comments:130

Avg Views:39,085

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 795,256 · Engagements 13,420 · Rate 1.7% Posts 539 · Views 39,085 · Avg Likes 12,988 · Avg Comments 130 · Avg Views 39,085	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 26% 35-44: 22% 45-64: 12%	Largest: 25-34 (38%); next: 18-24 (26%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (17%) FRANCE (7%) BRAZIL (7%) UNITED KINGDOM (7%) ITALY (5%)	Top regions: UNITED STATES (17%), FRANCE (7%), BRAZIL (7%)
Platform Engagement	Instagram: 7,675 avg likes/post · Tiktok: 29,650 avg views/post · Youtube: 9,435 avg views/post	Best reach: Tiktok 29,650 avg views; best engagement: Instagram 7,675 avg likes

Top Brand Affinities

MOOG

Score: 26.30

Ampeg

Score: 26.24

Tate Modern

Score: 15.30

Vivienne Westwood

Score: 8.88

Ableton

Score: 8.47

Campari

Score: 4.76

Leica

Score: 4.59

Warner Bros

Score: 4.50

Alexander McQueen

Score: 4.41

Lollapalooza

Score: 4.38

Spotify Music

Score: 4.24

Columbia Pictures

Score: 4.02

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
MOOG		26.30
Ampeg		26.24
Tate Modern		15.30
Vivienne Westwood		8.88
Ableton		8.47
Campari		4.76
Leica		4.59
Warner Bros		4.50
Alexander McQueen		4.41
Lollapalooza		4.38
Spotify Music		4.24
Columbia Pictures		4.02
Dr. Martens		3.86
Kodak		3.84
Polaroid		3.63
Fujifilm		3.41
Paramount Pictures		3.38
Olympus		3.28
Guinness		3.10
BALMAIN		3.02
Faber-Castell		2.92
SoundCloud		2.85
Pantone Inc		2.70
BBC		2.67
Emporium		2.55
Tinder		2.52
Coachella		2.52
MTV		2.52
NBC		2.47
Showtime		2.47
Airbnb		2.27
Lush		2.20
Star Wars		2.15
Citroen		2.12
Tesco		2.11
HBO		2.10
Jaguar		2.08
Vogue		2.00
Cadillac		1.91
Lego		1.87
Snoopy And The Peanuts Gang		1.87
Dolce & Gabbana		1.85
Aperol		1.76
Beats Electronics		1.72
Pepsi		1.70
Yves Saint Laurent		1.64
Hermès		1.59
Urban Decay Cosmetics		1.51
WWE		1.49
Netflix		1.45