PIXY
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
846,853
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 19:37:38 UTC
Genres
Biography
Unlike many K-pop acts that recruit from reality shows and trainee programs, PIXY's members brought existing industry experience. Members like Ella (fka Mirae) from Cherry Bullet, Dajeong from SUPA, and Satbyeol from Girls' Alert formed PIXY in 2021. The group quickly followed their debut with mini-albums Bravery and Temptation, and in 2022, they released their third mini-album, Reborn, after earning a nomination at the Asia Artist Awards.
PIXY resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, INDONESIA. The demographic is heavily female (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 342,750 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Resident Evil, Tiffany, Polaroid maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 846,853 · Engagements 93,747 · Rate 11.1% Posts 2,542 · Views 352,159 · Avg Likes 88,808 · Avg Comments 411 · Avg Views 352,159 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 21% 13-17: 11% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (21%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (11%) INDONESIA (8%) PHILIPPINES (4%) FRANCE (4%) |
Top regions: UNITED STATES (20%), BRAZIL (11%), INDONESIA (8%) |
| Platform Engagement | Instagram: 9,250 avg likes/post · Tiktok: 342,750 avg views/post · Youtube: 9,409 avg views/post | Best reach: Tiktok 342,750 avg views; best engagement: Tiktok 78,300 avg likes |
Top Brand Affinities
Resident Evil
Tiffany
Polaroid
League of Legends
Tiffany & Co
shein
Paypal
Coachella
Pokemon Go
CBS Television Studios
SheInside
Nintendo
| Brand | Category | Score |
|---|---|---|
| Resident Evil | 5.00 | |
| Tiffany | 4.02 | |
| Polaroid | 3.60 | |
| League of Legends | 2.49 | |
| Tiffany & Co | 2.18 | |
| shein | 2.00 | |
| Paypal | 1.96 | |
| Coachella | 1.92 | |
| Pokemon Go | 1.82 | |
| CBS Television Studios | 1.81 | |
| SheInside | 1.65 | |
| Nintendo | 1.58 | |
| Pokemon | 1.52 | |
| Spotify Music | 1.52 | |
| CBS | 1.50 | |
| BBC | 1.50 | |
| H&M | 1.34 | |
| Netflix | 1.27 | |
| Marvel Entertainment | 1.26 | |
| HBO | 1.23 | |
| Forever 21 | 1.21 | |
| Pixar | 1.10 | |
| Maybelline | 1.05 | |
| Walmart | 1.05 | |
| Activision Blizzard | 1.04 | |
| Universal | 0.94 | |
| Walt Disney | 0.89 | |
| Converse | 0.88 | |
| Marvel | 0.86 | |
| Puma | 0.86 | |
| Pepsi | 0.86 | |
| PlayStation | 0.83 | |
| DC Entertainment | 0.83 | |
| McDonald's | 0.79 | |
| Vogue | 0.78 | |
| Starbucks | 0.77 | |
| SoundCloud | 0.76 | |
| Lego | 0.73 | |
| Star Wars | 0.72 | |
| Sony | 0.70 | |
| Pandora | 0.68 | |
| Coca-Cola | 0.68 | |
| Zara | 0.63 | |
| Xbox | 0.62 | |
| Chanel | 0.59 | |
| Samsung Group | 0.55 | |
| Christian Dior | 0.55 | |
| Vans | 0.52 | |
| 0.48 | ||
| Amazon | 0.48 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
