Pixxie

Pixxie

Country: TH | Gender: female

Influence: 52.99% Fanbase: 30.90% Trending: 64.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Center • 129.35% • Very Strong

As of 2025-09-08

1,315,696

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:46:17 UTC

Genres

poppopt-pop girl groupthai teen popasian pop

Biography

PiXXiE is a dynamic music group with a strong presence on Facebook, Instagram, and Twitter. LIT Entertainment is another prominent player in the music scene, active on social media platforms like Facebook, Instagram, and Twitter. PIMMA, MABELZ, and INGKHO are emerging artists with a focus on Instagram and Facebook for their online presence.

Pixxie Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Pixxie reliably reaches 18-24 & 25-34 audiences in THAILAND, LAOS, MYANMAR (BURMA). The base is heavily female (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (50,400 avg views per post); Instagram layers on depth and replies. The audience sits near Siam Center, Kiehls, Anantara, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Pixxie score 1.21%Moderate bucket.
Brand: Siam CenterBrand: KiehlsBrand: Anantara
Followers:1,315,696
Engagements:15,985
Rate:1.2%
Posts:4,921
Views:60,934
Avg Likes:15,594
Avg Comments:51
Avg Views:60,934

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,315,696 · Engagements 15,985 · Rate 1.2%
Posts 4,921 · Views 60,934 · Avg Likes 15,594 · Avg Comments 51 · Avg Views 60,934
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 30%
13-17: 10%
35-44: 4%
Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split Female: 60%
Male: 40%
Non-binary/Other: 0%
Skews female (60%)
Top Countries THAILAND (86%)
LAOS (2%)
MYANMAR (BURMA) (2%)
UNITED STATES (2%)
SOUTH KOREA (2%)
Top regions: THAILAND (86%), LAOS (2%), MYANMAR (BURMA) (2%)
Platform Engagement Instagram: 8,644 avg likes/post · Tiktok: 50,400 avg views/post · Youtube: 10,534 avg views/post Best reach: Tiktok 50,400 avg views; best engagement: Instagram 8,644 avg likes

Top Brand Affinities

Siam Center
Score: 129.35
Kiehls
Score: 27.27
Anantara
Score: 9.97
AstraZeneca
Score: 9.24
Tesco
Score: 7.75
Gundam
Score: 7.68
Mulberry
Score: 7.47
Emporium
Score: 6.46
Leica
Score: 4.82
Pfizer
Score: 4.29
Olympus
Score: 3.59
Harrods
Score: 3.07
Brand Category Score
Siam Center 129.35
Kiehls 27.27
Anantara 9.97
AstraZeneca 9.24
Tesco 7.75
Gundam 7.68
Mulberry 7.47
Emporium 6.46
Leica 4.82
Pfizer 4.29
Olympus 3.59
Harrods 3.07
Fujifilm 2.75
Kodak 2.27
Huawei 2.22
Bellagio 2.11
Snapseed 1.91
Polaroid 1.85
UNIQLO 1.79
Transformers 1.68
Pepsi 1.64
Pokemon Go 1.58
KFC 1.37
Amazon 1.37
Starbucks 1.31
Nikon 1.23
Pandora 1.18
Sony 1.12
H&M 1.06
Walt Disney 1.05
Netflix 1.02
OREO 1.02
Universal 1.01
Samsung Group 1.01
Marvel 0.97
Tiffany & Co 0.95
Mazda 0.85
Maybelline 0.83
Pokemon 0.83
SheInside 0.82
Yamaha 0.74
FIFA 0.72
IKEA 0.70
Converse 0.67
Google 0.67
Activision Blizzard 0.66
Suzuki 0.66
Toyota 0.63
Adidas 0.62
Honda 0.60

Official Profiles

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Artist: Pixxie

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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