Pixel Grip

Pixel Grip — pop artist from US.

Pixel Grip draws inspiration from the pulsating energy of crowded clubs for their latest album ARENA, exploring the concept of nightlife as a sanctuary from…

Influence: 48.88% Fanbase: 16.08% Trending: 65.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 43.89% • Very Strong

As of 2025-09-08

43,010

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:31:04 UTC

Genres

poppopindustrial popmainstream pop

Biography

Pixel Grip draws inspiration from the pulsating energy of crowded clubs for their latest album ARENA, exploring the concept of nightlife as a sanctuary from the battles of everyday life. Vocalist Rita Lukea delves into personal struggles and societal issues, infusing the album with raw honesty and defiance. The tracks confront themes of wealth disparity, mental health, and gun violence with unapologetic confidence, featuring guest vocals from trans icon Cae Monāe on the track “Demon Chaser.”

The album's intense energy builds up to the cathartic release of the closing track “Double Vision,” offering a moment of respite before plunging back into the chaotic allure of the nightclub atmosphere. ARENA is a sonic journey that demands to be experienced at full volume, eagerly anticipating the day when Pixel Grip can once again command the stage of a packed venue.

Top Brand Affinities

Report Date: 2025-09-08

Pixel Grip is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, MEXICO. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (4,456 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Mixcloud, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pixel Grip score 6.84% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Live Nation

Followers:43,010

Engagements:2,940

Rate:6.8%

Posts:78

Avg Likes:2,926

Avg Comments:88

Avg Views:6,724

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,010 · Engagements 2,940 · Rate 6.8% Posts 78 · Views 6,724 · Avg Likes 2,926 · Avg Comments 88 · Avg Views 6,724	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 36% 35-44: 16% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (36%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (51%) CANADA (7%) MEXICO (6%) BRAZIL (5%) GERMANY (4%)	Top regions: UNITED STATES (51%), CANADA (7%), MEXICO (6%)
Platform Engagement	Instagram: 2,547 avg likes/post · Tiktok: 2,268 avg views/post · Youtube: 4,456 avg views/post	Best reach: Youtube 4,456 avg views; best engagement: Instagram 2,547 avg likes

Top Brand Affinities

MOOG

Score: 43.89

Mixcloud

Score: 30.58

Live Nation

Score: 22.29

Lollapalooza

Score: 20.08

Ableton

Score: 19.35

Emporium

Score: 15.81

Akai

Score: 13.80

SoundCloud

Score: 9.02

Pro Tools

Score: 8.73

Spotify Music

Score: 7.70

Glossier

Score: 7.25

Walgreens

Score: 6.77

Brand	Category	Score
MOOG		43.89
Mixcloud		30.58
Live Nation		22.29
Lollapalooza		20.08
Ableton		19.35
Emporium		15.81
Akai		13.80
SoundCloud		9.02
Pro Tools		8.73
Spotify Music		7.70
Glossier		7.25
Walgreens		6.77
Lime Crime		6.76
Hot Topic		6.45
Pioneer		6.44
Maison Margiela		5.77
Polaroid		5.73
Vivienne Westwood		5.69
Dr. Martens		5.42
Alexander McQueen		4.91
Kickstarter		4.75
Kodak		4.63
Taco Bell		4.56
Pacific Northwest Wonderland		4.56
Columbia Pictures		4.01
Tinder		3.99
Showtime		3.89
Warner Bros		3.73
Fujifilm		3.72
Coachella		3.59
Paramount Pictures		3.47
Beats Electronics		3.38
Matrix		3.29
Leica		3.25
Prismacolor		3.19
Urban Outfitters		2.99
Carhartt		2.72
ASOS		2.63
Nintendo		2.61
MTV		2.60
Crocs		2.59
Nickelodeon		2.46
NYX Cosmetics		2.41
Vogue		2.40
Cadillac		2.34
Airbnb		2.27
Busch		2.12
Pepsi		2.08
Adobe		2.08
Paypal		2.06