Pitty Brand Affinity ranks highest OSGEMEOS at 41.01% . Very Strong. Score DMDB 62.80% | Fanbase 57.02%

Pitty — rock artist from BR.

With over 20 years in the industry, Pitty is a prominent rock musician in Brazil. As a singer, songwriter, producer, and presenter, she utilizes various…

Pitty

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bca-821e-9a86-8057-a0369fe50396

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Genres

rockrockbrazilian rockpop rock brasileirohard rock brasileirorock baianoalternative rocklatinmpb

Influential: 62.80% Fanbase: 57.02% Trending: 65.70%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 41.01% • Very Strong

As of 2025-09-09

5,761,604

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.80% | Fanbase 57.02% | Trending 65.70% | CAREER STAGE: MAINSTREAM

Biography

With over 20 years in the industry, Pitty is a prominent rock musician in Brazil. As a singer, songwriter, producer, and presenter, she utilizes various platforms for her work. Pitty released her debut solo album, "Admirável Chip Novo," in 2003, which was a success produced by Rafael Ramos. She has since released 5 studio albums, live recordings, and collaborated with artists like Elza Soares and Emicida, known for hits such as "Me Adora," "Equalize," and "Na Sua Estante."

Pitty has been nominated for 4 Latin Grammy Awards, won 7 Prêmios Multishow de Música Brasileira, and holds the record for most VMB wins in MTV Brasil history. Engaged in feminist and LGBTQI+ causes, she has performed and won awards at the WME - Women's Music Awards three times. Pitty's tours attract a diverse audience in terms of gender and age, featuring well-thought-out setlists and a successful partnership with guitarist Martin Mendonça, leading to the project "AGRIDOCE" in 2011.

Report Date: 2025-09-09

Pitty is a clear fit for 18-24 & 25-34 audiences with strength across BRAZIL, UNITED STATES, PORTUGAL. The audience is heavily female (55%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (30,650 avg views per post); Instagram builds the community layer. Affinity data highlights OSGEMEOS, Citi, ChilliBeans, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pitty score 0.70% — Low bucket.

Brand: OSGEMEOSBrand: CitiBrand: ChilliBeans

Followers:5,761,604

Engagements:40,316

Rate:0.7%

Posts:3,185

Avg Likes:40,352

Avg Comments:577

Avg Views:35,709

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,761,604 · Engagements 40,316 · Rate 0.7% Posts 3,185 · Views 35,709 · Avg Likes 40,352 · Avg Comments 577 · Avg Views 35,709	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 11% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PORTUGAL (0%) ARGENTINA (0%) IRELAND (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 37,921 avg likes/post · Tiktok: 30,650 avg views/post · Youtube: 5,059 avg views/post	Best reach: Tiktok 30,650 avg views; best engagement: Instagram 37,921 avg likes

Top Brand Affinities

OSGEMEOS

Score: 41.01

Citi

Score: 31.78

ChilliBeans

Score: 28.36

Lojas Renner

Score: 26.65

Cacau Show

Score: 14.59

Boticario

Score: 14.09

Itaipava

Score: 10.62

Riachuelo

Score: 10.49

Banco Bradesco

Score: 9.91

Xerox

Score: 9.45

Danone

Score: 8.24

Lollapalooza

Score: 7.49

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		41.01
Citi		31.78
ChilliBeans		28.36
Lojas Renner		26.65
Cacau Show		14.59
Boticario		14.09
Itaipava		10.62
Riachuelo		10.49
Banco Bradesco		9.91
Xerox		9.45
Danone		8.24
Lollapalooza		7.49
Eudora		7.17
Moda Praia		6.57
Havaianas		6.38
Catupiry		5.29
Pfizer		4.58
Avon		4.14
Heineken		3.30
Mary Kay		3.17
AMC		2.30
Budweiser		2.12
Tomorrowland		1.82
Renault		1.76
DC Entertainment		1.69
Pixar		1.42
Netflix		1.35
Pandora		1.31
HBO		1.24
Nutella		1.20
shein		1.18
Spotify Music		1.14
L'Oréal Paris		1.14
Coca-Cola		1.14
Oakley		1.09
SheInside		1.08
Vogue		1.02
UFC		1.00
Mitsubishi		0.98
McDonald's		0.93
Marvel Entertainment		0.90
Star Wars		0.90
Nintendo		0.84
Vans		0.83
musical.ly		0.78
Xbox		0.74
Universal		0.71
Red Bull		0.70
Converse		0.70
Chevrolet		0.70