Pitch Black

Pitch Black — reggae artist from NZ.

Pitch Black, comprised of Michael Hodgson and Paddy Free, have been influential figures in New Zealand's electronic music scene since their debut at the…

Influence: 50.07% Fanbase: 22.27% Trending: 63.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 133.63% • Very Strong

As of 2025-09-21

5,939

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:05:09 UTC

Genres

reggaenz reggaeelectronicelectronicnz electronicpsychillothersworld fusion

Biography

Pitch Black, comprised of Michael Hodgson and Paddy Free, have been influential figures in New Zealand's electronic music scene since their debut at the Gathering New Year's eve festival in 1996. Their unique sound blends ambient textures, skanking keyboards, acid riffs, and dub influences, garnering them global acclaim and a dedicated fan base.

Known for their immersive live performances, Pitch Black's dynamic shows combine cutting-edge visuals with pulsating rhythms, showcasing the duo's innovative approach to electronic music. They have toured extensively worldwide, sharing stages with renowned acts like Coldcut, Skream, and Easy Dub All Stars, solidifying their reputation as pioneers in the genre.

Top Brand Affinities

Report Date: 2025-09-21

Pitch Black builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, NEW ZEALAND, UNITED KINGDOM. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,375 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Mixcloud, Air New Zealand, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pitch Black score 1.14% — Moderate bucket.

Brand: MixcloudBrand: Air New ZealandBrand: MOOG

Followers:5,939

Engagements:68

Rate:1.1%

Posts:1,157

Avg Likes:67

Avg Comments:3

Avg Views:1,375

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,939 · Engagements 68 · Rate 1.1% Posts 1,157 · Views 1,375 · Avg Likes 67 · Avg Comments 3 · Avg Views 1,375	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 24% 45-64: 20% 18-24: 14%	Largest: 25-34 (41%); next: 35-44 (24%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (17%) NEW ZEALAND (15%) UNITED KINGDOM (9%) AUSTRALIA (7%) FRANCE (6%)	Top regions: UNITED STATES (17%), NEW ZEALAND (15%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 32 avg likes/post · Youtube: 1,375 avg views/post	Best reach: Youtube 1,375 avg views; best engagement: Youtube 35 avg likes

Top Brand Affinities

Mixcloud

Score: 133.63

Air New Zealand

Score: 123.24

MOOG

Score: 102.02

Ableton

Score: 52.44

TUI

Score: 42.13

TUI Group

Score: 41.77

Akai

Score: 41.19

Trancefamily

Score: 36.09

Pioneer

Score: 26.78

Afterpay

Score: 22.87

Sennheiser

Score: 18.95

Tate Modern

Score: 17.50

Brand	Category	Score
Mixcloud		133.63
Air New Zealand		123.24
MOOG		102.02
Ableton		52.44
TUI		42.13
TUI Group		41.77
Akai		41.19
Trancefamily		36.09
Pioneer		26.78
Afterpay		22.87
Sennheiser		18.95
Tate Modern		17.50
Pro Tools		16.12
Eurostar		13.89
SoundCloud		13.37
Amazon Music		12.41
Beats Electronics		9.90
Holden		9.71
Spotify Music		8.34
Kickstarter		8.09
Atmos		7.55
Vodafone		7.55
Wilton		7.29
Unsplash		6.90
BBC		5.67
Lush		5.36
Lufthansa		5.15
Leica		5.01
Preloved		4.37
Sunnies Studios		4.33
Baileys		3.81
Matrix		3.78
Panasonic		3.71
Campari		3.60
Tomorrowland		3.54
Oakley		3.27
Uber		3.04
Bentley		3.02
Tesla Motors		3.00
Airbnb		2.74
Fujifilm		2.73
Warner Bros		2.58
Kodak		2.52
Land Rover		2.47
Tinder		2.46
Guinness		2.43
Showtime		2.39
Garnier		2.27
Citroen		2.24
Coachella		2.14