Piso 21 Brand Affinity ranks highest Univision at 15.36% . Very Strong. Score DMDB 72.93% | Fanbase 67.96%

Piso 21 — pop artist from CO.

Piso 21 is a prominent Latin music group known for their extensive catalog of chart-topping songs, amassing over 12 billion global streams. The members of Piso…

Piso 21

Superstar

Country: CO | Artist ID: 11e81bcb-0321-b276-b9db-a0369fe50396

Find Artist

Genres

poplatin popcolombian poppop en españolpophip-hop & raptrap latinourbano latinolatinlatinreggaetonreggaeton colombiano

Influential: 72.93% Fanbase: 67.96% Trending: 75.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 15.36% • Very Strong

As of 2025-09-09

13,364,930

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.93% | Fanbase 67.96% | Trending 75.41% | CAREER STAGE: SUPERSTAR

Biography

Piso 21 is a prominent Latin music group known for their extensive catalog of chart-topping songs, amassing over 12 billion global streams. The members of Piso 21 are accomplished singers, songwriters, producers, and multi-instrumentalists, each contributing their unique talents to the group's music. They have collaborated with various global artists such as Black Eyed Peas, Maluma, Manuel Turizo, Paolo Londra, Myke Towers, and Nicky Jam.

Report Date: 2025-09-09

Piso 21 converts attention from 18-24 & 25-34 audiences across COLOMBIA, MEXICO, PERU. Audience shape is female-leaning (53%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 47,200 avg views per post, with supportive conversation on Tiktok. Shared audience with Univision, Bodytech, Movistar underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Piso 21 score 0.07% — Low bucket.

Brand: UnivisionBrand: BodytechBrand: Movistar

Followers:13,364,930

Engagements:8,948

Rate:0.1%

Posts:1,829

Avg Likes:8,471

Avg Comments:145

Avg Views:52,335

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,364,930 · Engagements 8,948 · Rate 0.1% Posts 1,829 · Views 52,335 · Avg Likes 8,471 · Avg Comments 145 · Avg Views 52,335	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	COLOMBIA (22%) MEXICO (14%) PERU (10%) ECUADOR (9%) VENEZUELA (9%)	Top regions: COLOMBIA (22%), MEXICO (14%), PERU (10%)
Platform Engagement	Instagram: 4,121 avg likes/post · Tiktok: 47,200 avg views/post · Youtube: 5,135 avg views/post	Best reach: Tiktok 47,200 avg views; best engagement: Tiktok 4,180 avg likes

Top Brand Affinities

Univision

Score: 15.36

Bodytech

Score: 14.63

Movistar

Score: 11.80

LATAM

Score: 9.31

Cafecito

Score: 8.35

VidaSana

Score: 6.76

American Airlines

Score: 6.33

Suavecito

Score: 5.91

Tomorrowland

Score: 2.11

musical.ly

Score: 1.62

shein

Score: 1.45

Vogue

Score: 1.44

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Top Brand Affinities

Brand	Category	Score
Univision		15.36
Bodytech		14.63
Movistar		11.80
LATAM		9.31
Cafecito		8.35
VidaSana		6.76
American Airlines		6.33
Suavecito		5.91
Tomorrowland		2.11
musical.ly		1.62
shein		1.45
Vogue		1.44
Pepsi		1.42
Puma		1.38
Coca-Cola		1.38
Calvin Klein		1.33
Pixar		1.30
Forever 21		1.30
Versace		1.22
Spotify Music		1.20
Tommy Hilfiger		1.04
Beats Electronics		1.01
Red Bull		0.96
SheInside		0.89
Pandora		0.89
Adidas		0.86
Maybelline		0.85
H&M		0.81
National Geographic		0.80
Walt Disney		0.77
Nike		0.76
Louis Vuitton		0.75
FIFA		0.74
Travelgram		0.72
Netflix		0.72
Lamborghini		0.70
Converse		0.69
Gucci		0.68
DC Entertainment		0.67
Nikon		0.66
Marvel		0.66
Nutella		0.64
Zara		0.64
Polaroid		0.63
MAC Cosmetics		0.59
Sony		0.57
Christian Dior		0.57
Prada		0.56
Honda		0.55
Marvel Entertainment		0.55