Pirupa

Pirupa — electronic artist from IT.

Piero "Pirupa" is a standout DJ/producer from Italy known for his chart-topping releases on Beatport, including "Sweet Devil," "Get Funky," and "Party Non…

Influence: 52.32% Fanbase: 27.38% Trending: 64.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 221.90% • Very Strong

As of 2025-09-08

96,497

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:25 UTC

Genres

electronicdanceitalian tech house

Biography

Piero "Pirupa" is a standout DJ/producer from Italy known for his chart-topping releases on Beatport, including "Sweet Devil," "Get Funky," and "Party Non Stop." With a diverse range of remixes for artists like Junior Jack and Jamiroquai, he has garnered acclaim and awards, such as "Track of the Season" at the Ibiza DJ Awards 2012. In 2015, he founded NONSTOP, a successful label that showcases his passion for House and Techno music, earning recognition as one of Beatport's Breakthrough Underground labels.

Pirupa's DJ sets blend House, Tech House, Deep Tribal, and Techno influences, leading to performances alongside industry legends like Carl Cox, Richie Hawtin, and Pete Tong. Signed to prominent dance labels such as Drumcode and Defected, his relentless talent continues to push boundaries and solidify his position as a leading figure in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-08

Pirupa connects with 25-34 & 18-24 audiences and shows durable traction across ITALY, SPAIN, UNITED STATES. With a heavily male (89%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 70 avg views per post; Instagram adds dependable engagement depth. Overlap with Allen & Heath, Mixcloud, Pioneer highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Pirupa moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pirupa score 0.38% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:96,497

Engagements:369

Rate:0.4%

Posts:399

Avg Likes:369

Avg Comments:18

Avg Views:70

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 96,497 · Engagements 369 · Rate 0.4% Posts 399 · Views 70 · Avg Likes 369 · Avg Comments 18 · Avg Views 70	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 36% 35-44: 11% 45-64: 3%	Largest: 25-34 (49%); next: 18-24 (36%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	ITALY (19%) SPAIN (12%) UNITED STATES (8%) BRAZIL (7%) UNITED KINGDOM (7%)	Top regions: ITALY (19%), SPAIN (12%), UNITED STATES (8%)
Platform Engagement	Instagram: 367 avg likes/post · Youtube: 70 avg views/post	Best reach: Youtube 70 avg views; best engagement: Instagram 367 avg likes

Top Brand Affinities

Allen & Heath

Score: 221.90

Mixcloud

Score: 141.81

Pioneer

Score: 121.17

Ableton

Score: 84.11

MOOG

Score: 52.29

Just Cavalli

Score: 34.53

Akai

Score: 33.54

Trancefamily

Score: 28.61

Sennheiser

Score: 28.25

Warner Music

Score: 27.83

SoundCloud

Score: 25.00

Tomorrowland

Score: 17.81

Brand	Category	Score
Allen & Heath		221.90
Mixcloud		141.81
Pioneer		121.17
Ableton		84.11
MOOG		52.29
Just Cavalli		34.53
Akai		33.54
Trancefamily		28.61
Sennheiser		28.25
Warner Music		27.83
SoundCloud		25.00
Tomorrowland		17.81
Amazon Music		15.45
Dom Pérignon		15.19
Grey Goose		12.86
Peroni		12.81
Dsquared		11.80
Moët & Chandon		10.37
Montecristo		10.05
Beats Electronics		9.42
Pro Tools		8.63
Arezzo		8.43
Alfa Romeo		8.01
Pirelli		7.79
Spotify Music		7.56
Selfiegram		6.89
Campari		6.66
Kappa		6.44
Emporio Armani		6.38
Stone Island		6.12
Calzedonia		5.58
Dolce & Gabbana		4.55
Ducati		4.51
Moschino		4.16
Stüssy		3.92
Garnier		3.89
Martini		3.86
Coachella		3.60
Bacardi		3.35
Red Bull		3.32
Carhartt		3.17
Valentino		3.12
musical.ly		3.05
Heineken		2.76
Aperol		2.72
The North Face		2.50
Bellagio		2.49
Montblanc		2.36
Dr. Martens		2.25
Fendi		2.24