Piruka

Piruka — hip-hop & rap artist from PT.

Piruka, nome artístico de André Silva, é um rapper português originário da Madorna, Cascais. Ele ganhou destaque no cenário do hip-hop com a mixtape "Quatro…

Influence: 51.07% Fanbase: 34.46% Trending: 59.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 30.95% • Very Strong

As of 2025-09-09

1,188,729

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:52 UTC

Genres

hip-hop & raphip-hop/raphip hop tugarap criolocontemporary hip hophip hop

Biography

Piruka, nome artístico de André Silva, é um rapper português originário da Madorna, Cascais. Ele ganhou destaque no cenário do hip-hop com a mixtape "Quatro Cantos" e o EP "Pára e Pensa", consolidando-se como um dos novos talentos do hip-hop em português. Em 2017, alcançou o sucesso e reconhecimento nacional com o álbum "AClara", dedicado à sua filha Clara, que gerou três singles populares e levou o artista a atuações em todo o país e no estrangeiro, além de milhões de visualizações e streams.

Com o hit "Louco", Piruka teve a música portuguesa mais ouvida em 2020, conquistando o prémio de Vodafone Canção do Ano. Ele também realizou concertos lotados nos Coliseus de Lisboa e do Porto em janeiro de 2024. Atualmente, está em estúdio explorando novas sonoridades para seu próximo trabalho.

Top Brand Affinities

Report Date: 2025-09-09

Piruka performs best with fans in the 18-24 range, concentrated in PORTUGAL, BRAZIL, FRANCE. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 119,666 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Parfois, Fnac, Intimissimi, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Piruka is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Piruka score 3.18% — Very Strong bucket.

Brand: ParfoisBrand: FnacBrand: Intimissimi

Followers:1,188,729

Engagements:37,856

Rate:3.2%

Posts:103

Avg Likes:37,806

Avg Comments:336

Avg Views:119,666

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,188,729 · Engagements 37,856 · Rate 3.2% Posts 103 · Views 119,666 · Avg Likes 37,806 · Avg Comments 336 · Avg Views 119,666	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	PORTUGAL (77%) BRAZIL (9%) FRANCE (2%) UNITED STATES (2%) UNITED KINGDOM (2%)	Top regions: PORTUGAL (77%), BRAZIL (9%), FRANCE (2%)
Platform Engagement	Instagram: 35,715 avg likes/post · Youtube: 119,666 avg views/post	Best reach: Youtube 119,666 avg views; best engagement: Instagram 35,715 avg likes

Top Brand Affinities

Parfois

Score: 30.95

Fnac

Score: 25.55

Intimissimi

Score: 18.56

Fred Perry

Score: 16.86

Pull&Bear

Score: 11.86

Seat

Score: 10.15

Stradivarius

Score: 9.13

Bershka

Score: 8.56

Calzedonia

Score: 7.89

Vodafone

Score: 6.89

Emporio Armani

Score: 6.18

Dsquared

Score: 5.88

Brand	Category	Score
Parfois		30.95
Fnac		25.55
Intimissimi		18.56
Fred Perry		16.86
Pull&Bear		11.86
Seat		10.15
Stradivarius		9.13
Bershka		8.56
Calzedonia		7.89
Vodafone		6.89
Emporio Armani		6.18
Dsquared		5.88
Primark		5.73
Peugeot		5.22
Champion		5.20
Kiko		5.14
Ryanair		4.88
Nivea		4.63
Iberostar Hotels & Resorts		4.34
Barber Shop Connect		3.66
Moda Praia		3.47
Tomorrowland		3.21
Versace		2.90
shein		2.75
Fila		2.66
Lacoste		2.63
Zara		2.52
Huawei		2.50
Renault		2.39
Citroen		2.37
Ray-Ban		2.35
Rover		2.31
Carhartt		2.31
SheInside		2.16
Balenciaga		2.11
New Balance		2.07
Sneakerhead		2.06
Timberland		2.00
Guess		1.92
Adidas		1.90
Calvin Klein		1.87
Jack Daniels		1.86
Bugatti		1.85
Vans		1.82
Yamaha		1.78
Pandora		1.76
Gymshark		1.74
Porsche		1.72
Ducati		1.70
Yves Saint Laurent		1.68