Pirlo

Pirlo — hip-hop & rap artist from CO.

Originating from Cali, Pirlo 420 is a rising force in urban music, blending gritty lyrics with captivating beats. Drawing from hip-hop legends and modern trap…

Influence: 59.09% Fanbase: 36.91% Trending: 70.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

1,268,800

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-01-01 03:02:16 UTC

Genres

hip-hop & raphip-hop/raphip hoplatinlatin

Biography

Originating from Cali, Pirlo 420 is a rising force in urban music, blending gritty lyrics with captivating beats. Drawing from hip-hop legends and modern trap icons, Pirlo 420's music offers a unique fusion of storytelling and rhythm that mirrors the urban experience. With his debut single "ZIPLOC" released in 2022, Pirlo 420 quickly garnered attention for his infectious hooks and powerful message, solidifying his place in the music scene.

Through notable collaborations like "Cuál Es Esa" with Feid, "Mionca" with Maluma, and "Wya" with Anuel, Izaak, and J Abdiel, Pirlo 420 showcases his versatility and ability to create hits alongside industry heavyweights. As he continues to release new music and collaborate with fellow artists, Pirlo 420 is poised to become a prominent figure in the urban music landscape. Keep an eye on this rising star for more chart-toppers and heartfelt anthems in the making.

Top Brand Affinities

Report Date: 2025-09-08

Pirlo performs best with fans in the 18-24 range, concentrated in COLOMBIA, VENEZUELA, SPAIN. Audience composition is heavily male (88%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 853,868 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pirlo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pirlo score 5.53% — Very Strong bucket.

Followers:1,268,800

Engagements:70,143

Rate:5.5%

Posts:288

Avg Likes:65,016

Avg Comments:982

Avg Views:1,412,068

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,268,800 · Engagements 70,143 · Rate 5.5% Posts 288 · Views 1,412,068 · Avg Likes 65,016 · Avg Comments 982 · Avg Views 1,412,068	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 21% 13-17: 9% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (21%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	COLOMBIA (74%) VENEZUELA (5%) SPAIN (5%) UNITED STATES (4%) ECUADOR (3%)	Top regions: COLOMBIA (74%), VENEZUELA (5%), SPAIN (5%)
Platform Engagement	Tiktok: 558,200 avg views/post · Youtube: 853,868 avg views/post	Best reach: Youtube 853,868 avg views; best engagement: Tiktok 48,600 avg likes