Pip Millett

Pip Millett — r&b, funk & soul artist from GB.

Pip Millett, a 23-year-old singer-songwriter from Manchester, found her passion for music at a young age while curating DJ sets for her family gatherings.…

Influence: 58.86% Fanbase: 36.84% Trending: 69.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Panavision • 64.05% • Very Strong

As of 2025-09-09

147,290

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:29 UTC

Genres

r&b, funk & soulindie soulalternative r&bneo soulchill r&bindie r&br&b/souluk contemporary r&bcontemporary r&b

Biography

Pip Millett, a 23-year-old singer-songwriter from Manchester, found her passion for music at a young age while curating DJ sets for her family gatherings. Influenced by legends like Bob Marley and Marvin Gaye, Pip's music blends confessional lyricism and soulful vocals, earning her recognition on COLORS Studios with her debut single "Make My Cry" in 2019. Despite initial doubts from her university tutors, Pip's captivating performance has garnered over 4 million views, showcasing her contemporary yet timeless sound rooted in her musical upbringing.

Drawing from her childhood experiences in the Manchester suburb of Marple, Pip Millett's music reflects the influence of iconic artists like Joni Mitchell and Stevie Wonder. With three EPs under her belt, Pip's soulful vocals and confessional lyricism have resonated with listeners worldwide, as evidenced by her breakout performance on COLORS Studios with "Make My Cry." Despite early criticism from her university tutors, Pip's music has struck a chord with millions, solidifying her position as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Pip Millett engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. The fan base skews heavily female (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (9,680 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Panavision, Mixcloud, Depop, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pip Millett score 1.94% — Moderate bucket.

Brand: PanavisionBrand: MixcloudBrand: Depop

Followers:147,290

Engagements:2,858

Rate:1.9%

Posts:195

Avg Likes:2,803

Avg Comments:50

Avg Views:10,397

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 147,290 · Engagements 2,858 · Rate 1.9% Posts 195 · Views 10,397 · Avg Likes 2,803 · Avg Comments 50 · Avg Views 10,397	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 8% 13-17: 7%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (15%) SOUTH AFRICA (15%) BRAZIL (5%) FRANCE (5%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (15%), SOUTH AFRICA (15%)
Platform Engagement	Instagram: 2,289 avg likes/post · Tiktok: 9,680 avg views/post · Youtube: 717 avg views/post	Best reach: Tiktok 9,680 avg views; best engagement: Instagram 2,289 avg likes

Top Brand Affinities

Panavision

Score: 64.05

Mixcloud

Score: 19.83

Depop

Score: 12.29

Jean Paul Gaultier

Score: 11.89

MISSGUIDED

Score: 11.27

Nasty Gal

Score: 10.36

Amazon Music

Score: 10.19

ASOS

Score: 9.71

Vauxhall

Score: 9.06

Selfridges

Score: 8.84

JACQUEMUS

Score: 8.23

Glossier

Score: 8.02

Brand	Category	Score
Panavision		64.05
Mixcloud		19.83
Depop		12.29
Jean Paul Gaultier		11.89
MISSGUIDED		11.27
Nasty Gal		10.36
Amazon Music		10.19
ASOS		9.71
Vauxhall		9.06
Selfridges		8.84
JACQUEMUS		8.23
Glossier		8.02
Tate Modern		8.00
Vivienne Westwood		7.83
Ableton		7.67
SoundCloud		7.66
boohoo		7.58
Acne Studios		7.53
Urban Outfitters		7.06
Topshop		6.96
Maison Margiela		6.81
Dr. Martens		6.61
Pioneer		6.23
Champion		5.75
Spotify Music		5.64
Fenty beauty		5.38
Coach		5.22
Beats Electronics		4.87
Loewe		4.72
Carhartt		4.39
Kodak		4.36
Alexander McQueen		4.35
Coachella		4.25
Stüssy		4.21
Miu Miu		4.05
Hennessy		3.89
Timberland		3.60
Sunnies Studios		3.57
Polaroid		3.54
H&M		3.47
Primark		3.39
Aperol		3.36
Vogue		3.20
BBC		3.10
New Balance		3.09
Tesco		3.04
Guinness		2.85
NARS Cosmetics		2.82
Christian Louboutin		2.81
Showtime		2.73