Pip Blom

Pip Blom — pop artist from NL.

Pip Blom, consisting of Pip Blom, Tender Blom, and Darek Mercks, have been making a significant impact in the indie rock scene with their infectious sound.…

Influence: 52.06% Fanbase: 26.40% Trending: 64.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 158.55% • Very Strong

As of 2025-09-09

20,439

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:21 UTC

Genres

popchamber psychdutch indierockdutch indie rockrockgarage rockalternativealternativeindie rock

Biography

Pip Blom, consisting of Pip Blom, Tender Blom, and Darek Mercks, have been making a significant impact in the indie rock scene with their infectious sound. Hailing from Amsterdam, the band is known for their catchy melodies and gritty guitars, having toured extensively worldwide and performed at major festivals alongside renowned acts like Franz Ferdinand and The Breeders.

Their acclaimed third album, "Bobbie," released in 2023, marked a bold shift towards danceable synth-pop while retaining their signature guitar-driven energy. With a blend of catchy melodies, synthesizers, and drum machines, the album received high praise for its innovative sound and infectious energy, solidifying Pip Blom's reputation as a versatile and dynamic musical force. The band's electrifying live performances, showcasing this fresh sound, continue to captivate audiences and earn accolades, including a prestigious Edison Award for Best Alternative Album in the Netherlands.

Top Brand Affinities

Report Date: 2025-09-09

Pip Blom keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, NETHERLANDS. The composition is heavily male (70%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 6,158 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Het Concertgebouw, Ampeg, Fred Perry supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pip Blom score 2.09% — Strong bucket.

Brand: Het ConcertgebouwBrand: AmpegBrand: Fred Perry

Followers:20,439

Engagements:427

Rate:2.1%

Posts:190

Avg Likes:408

Avg Comments:28

Avg Views:6,158

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,439 · Engagements 427 · Rate 2.1% Posts 190 · Views 6,158 · Avg Likes 408 · Avg Comments 28 · Avg Views 6,158	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 31% 25-34: 30% 35-44: 20% 45-64: 15%	Largest: 18-24 (31%); next: 25-34 (30%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED KINGDOM (35%) UNITED STATES (15%) NETHERLANDS (13%) BRAZIL (5%) GERMANY (4%)	Top regions: UNITED KINGDOM (35%), UNITED STATES (15%), NETHERLANDS (13%)
Platform Engagement	Instagram: 267 avg likes/post · Youtube: 6,158 avg views/post	Best reach: Youtube 6,158 avg views; best engagement: Instagram 267 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 158.55

Ampeg

Score: 34.48

Fred Perry

Score: 33.01

Mixcloud

Score: 24.72

MOOG

Score: 21.08

Efteling

Score: 17.84

Tate Modern

Score: 17.54

Amstel

Score: 15.52

Sennheiser

Score: 13.88

Hema

Score: 12.47

Spotify Music

Score: 10.45

KLM

Score: 9.77

Brand	Category	Score
Het Concertgebouw		158.55
Ampeg		34.48
Fred Perry		33.01
Mixcloud		24.72
MOOG		21.08
Efteling		17.84
Tate Modern		17.54
Amstel		15.52
Sennheiser		13.88
Hema		12.47
Spotify Music		10.45
KLM		9.77
Ableton		9.72
Sainsbury's		8.95
Dr. Martens		8.86
Vauxhall		8.15
Amazon Music		7.60
Pro Tools		7.49
Guinness		6.19
Kodak		5.83
BBC		5.75
SoundCloud		5.44
Vivienne Westwood		5.15
Tesco		4.95
Polaroid		4.71
Pilsner Urquell		4.23
Philips		4.09
Lollapalooza		3.95
MTV		3.81
Kickstarter		3.79
Fujifilm		3.58
Tinder		3.45
Coachella		3.42
Emporium		3.38
Urban Outfitters		3.34
Columbia Pictures		3.32
Leica		3.25
Olympus		3.20
Showtime		3.12
Citroen		2.90
Heineken		2.88
Beats Electronics		2.84
Lush		2.79
Primark		2.78
Paramount Pictures		2.77
Airbnb		2.74
ASOS		2.53
Carhartt		2.49
Lego		2.45
Aperol		2.40