PinkPantheress
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,562,066
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:50:42 UTC
Genres
Biography
With a background in classical piano and a passion for experimenting with different sounds, mwah! x has developed a distinct musical style that sets her apart in the industry. Her music often explores themes of love, self-discovery, and empowerment, resonating with audiences around the world. In addition to her solo work, mwah! x has collaborated with other artists and producers, further expanding her creative reach and influence in the music scene.
PinkPantheress is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily female (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,750,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Monster High, Ellesse, SoundCloud points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,562,066 · Engagements 869,780 · Rate 9.1% Posts 250 · Views 3,095,359 · Avg Likes 840,225 · Avg Comments 3,996 · Avg Views 3,095,359 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 10% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (25%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (44%) UNITED KINGDOM (8%) BRAZIL (6%) CANADA (4%) FRANCE (2%) |
Top regions: UNITED STATES (44%), UNITED KINGDOM (8%), BRAZIL (6%) |
| Platform Engagement | Instagram: 466,911 avg likes/post · Tiktok: 2,750,000 avg views/post · Youtube: 345,359 avg views/post | Best reach: Tiktok 2,750,000 avg views; best engagement: Instagram 466,911 avg likes |
Top Brand Affinities
Monster High
Ellesse
SoundCloud
Depop
Marni
Acne Studios
Glossier
Brandy Melville
Maison Margiela
JACQUEMUS
MISSGUIDED
MATTEL
| Brand | Category | Score |
|---|---|---|
| Monster High | 13.56 | |
| Ellesse | 10.75 | |
| SoundCloud | 10.32 | |
| Depop | 10.00 | |
| Marni | 9.79 | |
| Acne Studios | 9.74 | |
| Glossier | 9.33 | |
| Brandy Melville | 9.27 | |
| Maison Margiela | 8.93 | |
| JACQUEMUS | 7.14 | |
| MISSGUIDED | 6.58 | |
| MATTEL | 6.08 | |
| Hot Topic | 6.07 | |
| ULTA Beauty | 5.99 | |
| Vivienne Westwood | 5.93 | |
| Urban Outfitters | 5.38 | |
| Champion | 5.24 | |
| Stüssy | 4.97 | |
| Ableton | 4.92 | |
| Coachella | 4.91 | |
| Bandai Namco | 4.79 | |
| NBC | 4.73 | |
| Haribo | 4.71 | |
| Nice Kicks | 4.66 | |
| Coach | 4.65 | |
| UGG | 4.47 | |
| Lollapalooza | 4.44 | |
| Abercrombie & Fitch | 4.25 | |
| Timberland | 3.80 | |
| Spotify Music | 3.59 | |
| Dolce & Gabbana | 3.56 | |
| Bacardi | 3.54 | |
| ASOS | 3.38 | |
| Supreme | 3.37 | |
| Christian Louboutin | 3.20 | |
| Gundam | 3.16 | |
| Pull&Bear | 3.15 | |
| Sprite | 3.10 | |
| Dr. Martens | 3.06 | |
| Fenty beauty | 3.02 | |
| shein | 3.02 | |
| Too Faced Cosmetics | 2.95 | |
| Hollister Co | 2.95 | |
| Sephora | 2.84 | |
| Topshop | 2.74 | |
| Balenciaga | 2.63 | |
| SheInside | 2.62 | |
| Kylie Cosmetics | 2.62 | |
| Carhartt | 2.55 | |
| FashionNova | 2.49 |
Official Profiles
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LoginArtist: PinkPantheress
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
