Pimpinela Brand Affinity ranks highest Univision at 29.36% . Very Strong. Score DMDB 60.93% | Fanbase 50.59%

Pimpinela — pop artist from AR.

Argentine duo Lucía and Joaquín Galán, known as Pimpinela, began their music career in 1981. Their songs combine Latin pop with elements of musical theater and…

Pimpinela

Recognizable

Country: AR | Artist ID: 11e81bbd-c434-d35c-bc0a-a0369fe50396

Find Artist

Genres

poplatin poppoplatinlatincancion melodica

Influential: 60.93% Fanbase: 50.59% Trending: 66.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 29.36% • Very Strong

As of 2025-09-09

3,039,439

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.93% | Fanbase 50.59% | Trending 66.10% | CAREER STAGE: MAINSTREAM

Biography

Argentine duo Lucía and Joaquín Galán, known as Pimpinela, began their music career in 1981. Their songs combine Latin pop with elements of musical theater and telenovelas. With a discography of over a dozen albums, the duo continues to maintain popularity in the Spanish-speaking world.

Report Date: 2025-09-09

Pimpinela reaches 18-24 & 25-34 audiences concentrated in ARGENTINA, COLOMBIA, MEXICO. The demographic tilt is heavily female (63%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 86,611 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Univision, Movistar, Cafecito suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pimpinela score 0.71% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:3,039,439

Engagements:21,618

Rate:0.7%

Posts:1,794

Avg Likes:21,574

Avg Comments:357

Avg Views:86,611

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,039,439 · Engagements 21,618 · Rate 0.7% Posts 1,794 · Views 86,611 · Avg Likes 21,574 · Avg Comments 357 · Avg Views 86,611	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 34% 25-34: 33% 35-44: 19% 45-64: 11%	Largest: 18-24 (34%); next: 25-34 (33%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	ARGENTINA (23%) COLOMBIA (11%) MEXICO (10%) PERU (10%) UNITED STATES (7%)	Top regions: ARGENTINA (23%), COLOMBIA (11%), MEXICO (10%)
Platform Engagement	Instagram: 18,173 avg likes/post · Youtube: 86,611 avg views/post	Best reach: Youtube 86,611 avg views; best engagement: Instagram 18,173 avg likes

Top Brand Affinities

Univision

Score: 29.36

Movistar

Score: 26.18

Cafecito

Score: 15.84

Iberia

Score: 14.37

Sandro

Score: 12.95

American Airlines

Score: 7.33

Suavecito

Score: 6.99

Daewoo

Score: 6.83

Campari

Score: 6.03

VidaSana

Score: 4.53

Lollapalooza

Score: 4.07

Valentino

Score: 2.59

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Top Brand Affinities

Brand	Category	Score
Univision		29.36
Movistar		26.18
Cafecito		15.84
Iberia		14.37
Sandro		12.95
American Airlines		7.33
Suavecito		6.99
Daewoo		6.83
Campari		6.03
VidaSana		4.53
Lollapalooza		4.07
Valentino		2.59
Aperol		2.23
Spotify Music		2.22
Snoopy And The Peanuts Gang		2.12
Renault		2.02
shein		1.92
Peugeot		1.81
Pandora		1.75
Pixar		1.70
SheInside		1.69
Bershka		1.60
CBS		1.59
Netflix		1.56
Lamborghini		1.54
CBS Television Studios		1.52
Heineken		1.47
Herbalife		1.47
musical.ly		1.46
Maybelline		1.32
L'Oréal Paris		1.31
Calvin Klein		1.26
Versace		1.26
FashionNova		1.23
Ferrero		1.16
Bellagio		1.16
SWAROVSKI		1.08
Universal		1.06
Marvel		1.05
Pepsi		1.04
Coca-Cola		1.00
Walt Disney		0.99
Zara		0.99
Vogue		0.96
McDonald's		0.91
Ray-Ban		0.88
HBO		0.83
Prada		0.82
H&M		0.80
Sony		0.78