PILE

PILE — pop artist from US.

Pile, led by frontman Rick Maguire, have navigated a unique trajectory over the past decade, emerging from Boston's DIY scene in 2007 to become revered figures…

Influence: 52.71% Fanbase: 24.99% Trending: 66.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 75.26% • Very Strong

As of 2025-09-08

29,935

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:03 UTC

Genres

popboston indierockgarage psychpost-hardcoreboston rockindie garage rockrockalternative rockalternativeindie rockalternativepunkindie punkhardcore punk

Biography

Pile, led by frontman Rick Maguire, have navigated a unique trajectory over the past decade, emerging from Boston's DIY scene in 2007 to become revered figures within the music community. Their cult-like following has grown steadily, with the band earning the reputation of "your favorite band's favorite band" through their relentless touring and evolution of their rock sound. Their latest album, All Fiction, showcases Pile's most intricate and textured work yet, blending blistering drums and fiery riffs with ethereal strings, haunting synths, and introspective lyrics that explore themes of perception, technology, anxiety, and mortality.

Over the course of fifteen years, Pile has risen from basement shows in Boston to international festivals, continually pushing the boundaries of their music with each new release. All Fiction reflects the band's growth and maturity, offering a complex and meticulously crafted exploration of existential themes. Through their dynamic sound and thought-provoking lyrics, Pile continues to captivate audiences and solidify their status as a boundary-pushing force in contemporary rock music.

Top Brand Affinities

Report Date: 2025-09-08

PILE performs best with fans in the 25-34 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is heavily male (85%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 770 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ampeg, MOOG, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, PILE is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PILE score 1.61% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Akai

Followers:29,935

Engagements:483

Rate:1.6%

Posts:365

Avg Likes:465

Avg Comments:26

Avg Views:1,283

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,935 · Engagements 483 · Rate 1.6% Posts 365 · Views 1,283 · Avg Likes 465 · Avg Comments 26 · Avg Views 1,283	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 31% 35-44: 14% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (31%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (57%) CANADA (12%) UNITED KINGDOM (5%) ITALY (3%) SWEDEN (3%)	Top regions: UNITED STATES (57%), CANADA (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 343 avg likes/post · Tiktok: 513 avg views/post · Youtube: 770 avg views/post	Best reach: Youtube 770 avg views; best engagement: Instagram 343 avg likes

Top Brand Affinities

Ampeg

Score: 75.26

MOOG

Score: 26.95

Akai

Score: 11.04

Spotify Music

Score: 10.08

Pro Tools

Score: 9.59

Ableton

Score: 8.98

Margaritaville

Score: 8.84

Kickstarter

Score: 7.15

Kodak

Score: 6.99

Kroger

Score: 5.96

Walgreens

Score: 5.94

Coors

Score: 5.91

Brand	Category	Score
Ampeg		75.26
MOOG		26.95
Akai		11.04
Spotify Music		10.08
Pro Tools		9.59
Ableton		8.98
Margaritaville		8.84
Kickstarter		7.15
Kodak		6.99
Kroger		5.96
Walgreens		5.94
Coors		5.91
SoundCloud		5.78
Taco Bell		5.67
Paramount Pictures		5.54
Emporium		5.29
Nixon		5.04
Gatorade		4.89
Pilsner Urquell		4.87
Showtime		4.81
Polaroid		4.68
Tinder		4.47
Gillette		4.25
Leica		3.92
Fujifilm		3.92
Nickelodeon		3.75
Lollapalooza		3.66
Verizon		3.65
Fallout		3.63
Coachella		3.28
Olympus		3.28
Busch		3.20
Columbia Pictures		3.11
Airbnb		3.03
Budweiser		3.00
MTV		2.95
Prismacolor		2.89
WWE		2.65
Carhartt		2.64
Beats Electronics		2.56
NHL		2.55
Nintendo		2.53
Dr. Martens		2.44
Paypal		2.28
Cadillac		2.25
Guinness		2.21
Activision Blizzard		2.11
Jaguar		2.06
Transformers		2.00
Walmart		2.00