Picus
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
10,928,786
Social Media Followers
00:00:00
Hours Airplay
Biography
Their shared love for the arts and entertainment industry led to the formation of the youthful boy band, Picus. The group is currently on a successful tour with sold-out shows at the Auditorio Nacional and various dates in and outside of Mexico. They have released hit songs like "FBI," "Jordan Fly," and "Cachín" featuring Octavio Cuadras, Mc. Davo, and Los Esquivel, with new music and surprises on the horizon.
Picus builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, ARGENTINA, PERU. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (177,965 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Sally Beauty Supply LLC, Sprayground, Marcelle point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,928,786 · Engagements 20,513 · Rate 0.2% Posts 1,617 · Views 181,223 · Avg Likes 19,886 · Avg Comments 657 · Avg Views 181,223 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 32% 35-44: 9% 13-17: 8% |
Largest: 18-24 (48%); next: 25-34 (32%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
MEXICO (25%) ARGENTINA (16%) PERU (10%) ECUADOR (9%) COLOMBIA (8%) |
Top regions: MEXICO (25%), ARGENTINA (16%), PERU (10%) |
| Platform Engagement | Instagram: 8,020 avg likes/post · Tiktok: 3,258 avg views/post · Youtube: 177,965 avg views/post | Best reach: Youtube 177,965 avg views; best engagement: Youtube 11,683 avg likes |
Top Brand Affinities
Sally Beauty Supply LLC
Sprayground
Marcelle
Casetify
Amazon Music
Kiabi
Iveco
HBO Max
Marc O'Polo
Sheraton
PLAYMOBIL
Hasbro
| Brand | Category | Score |
|---|---|---|
| Sally Beauty Supply LLC | 40.80 | |
| Sprayground | 35.03 | |
| Marcelle | 18.90 | |
| Casetify | 16.91 | |
| Amazon Music | 14.37 | |
| Kiabi | 13.62 | |
| Iveco | 9.87 | |
| HBO Max | 9.75 | |
| Marc O'Polo | 9.09 | |
| Sheraton | 8.97 | |
| PLAYMOBIL | 6.24 | |
| Hasbro | 6.12 | |
| Colgate | 5.93 | |
| Clash Royale | 5.85 | |
| Hershey's | 5.41 | |
| Aéropostale | 5.09 | |
| Suavecito | 4.99 | |
| Champion | 4.95 | |
| Mary Kay | 4.90 | |
| VidaSana | 4.74 | |
| Margaritaville | 4.03 | |
| Nickelodeon | 4.02 | |
| Bandai Namco | 4.00 | |
| Skechers | 3.87 | |
| Iberostar Hotels & Resorts | 3.61 | |
| Amway | 3.46 | |
| American Eagle | 3.39 | |
| Mortal Kombat | 3.33 | |
| AliExpress | 3.20 | |
| UEFA | 3.17 | |
| Gatorade | 3.03 | |
| Pringles | 3.01 | |
| Omega | 2.78 | |
| Pull&Bear | 2.63 | |
| Pandora | 2.61 | |
| Warner Bros | 2.61 | |
| Sephora | 2.38 | |
| Monster Beverage | 2.32 | |
| Matrix | 2.23 | |
| Moschino | 2.22 | |
| Huawei | 2.22 | |
| MTV | 2.12 | |
| Universal | 2.08 | |
| Marvel | 2.07 | |
| Garnier | 2.05 | |
| shein | 2.04 | |
| Walmart | 2.00 | |
| Boeing | 1.93 | |
| Pixar | 1.91 | |
| L'Oréal Paris | 1.86 |
Official Profiles
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LoginArtist: Picus
The map shows every radio station that aired Picus today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
| Metric | 2025-09-07 | 2025-09-08 | Change |
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
