Picture This
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
556,357
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:38 UTC
Genres
Biography
With a history of chart-topping albums and sold-out stadium performances, Picture This has amassed over 450 million streams and garnered a massive following. Their upcoming Home For Summer Tour 2025 will mark a return to Ireland, following a string of successful European dates, offering fans the chance to experience their electrifying live performances in cities across the country. Tickets for the tour are now available, promising an unforgettable musical experience for both long-time fans and new listeners.
Picture This is a clear fit for 18-24 & 25-34 audiences with strength across IRELAND, UNITED KINGDOM, UNITED STATES. The audience is heavily female (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (39,600 avg views per post); Tiktok builds the community layer. Affinity data highlights River Island, Alex and Ani, Commerzbank, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 556,357 · Engagements 8,299 · Rate 1.5% Posts 1,294 · Views 45,173 · Avg Likes 7,802 · Avg Comments 123 · Avg Views 45,173 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 29% 13-17: 9% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (29%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
IRELAND (30%) UNITED KINGDOM (15%) UNITED STATES (13%) INDIA (8%) BRAZIL (3%) |
Top regions: IRELAND (30%), UNITED KINGDOM (15%), UNITED STATES (13%) |
| Platform Engagement | Instagram: 3,234 avg likes/post · Tiktok: 39,600 avg views/post · Youtube: 5,573 avg views/post | Best reach: Tiktok 39,600 avg views; best engagement: Tiktok 4,322 avg likes |
Top Brand Affinities
River Island
Alex and Ani
Commerzbank
Guinness
ITV
boohoo
Carlsberg
Beauty Bay
Ryanair
Primark
MISSGUIDED
Costa Coffee
| Brand | Category | Score |
|---|---|---|
| River Island | 28.17 | |
| Alex and Ani | 24.04 | |
| Commerzbank | 19.67 | |
| Guinness | 16.61 | |
| ITV | 16.11 | |
| boohoo | 15.60 | |
| Carlsberg | 14.54 | |
| Beauty Bay | 13.85 | |
| Ryanair | 13.14 | |
| Primark | 12.43 | |
| MISSGUIDED | 11.94 | |
| Costa Coffee | 9.48 | |
| Jameson | 7.87 | |
| Marks & Spencer | 7.24 | |
| Tesco | 6.83 | |
| ASOS | 6.33 | |
| Topshop | 6.12 | |
| MamaBear | 6.02 | |
| Myprotein | 5.73 | |
| New Line Cinema | 5.40 | |
| Showtime | 4.75 | |
| Baileys | 4.68 | |
| Smirnoff | 4.46 | |
| Lush | 4.24 | |
| ALDI | 4.13 | |
| Coors | 4.09 | |
| Geocaching | 3.94 | |
| Sunnies Studios | 3.88 | |
| Harrods | 3.79 | |
| Hennessy | 3.78 | |
| Pull&Bear | 3.74 | |
| Cadbury | 3.16 | |
| Bershka | 3.16 | |
| Urban Outfitters | 3.08 | |
| Stradivarius | 3.02 | |
| Lollapalooza | 3.00 | |
| Urban Decay Cosmetics | 2.99 | |
| Aperol | 2.94 | |
| Michael Kors | 2.90 | |
| Heineken | 2.79 | |
| NARS Cosmetics | 2.74 | |
| MAC Cosmetics | 2.72 | |
| Benefit Cosmetics | 2.61 | |
| Polaroid | 2.54 | |
| HBO | 2.46 | |
| BBC | 2.46 | |
| Kylie Cosmetics | 2.38 | |
| Coachella | 2.23 | |
| Chrysler | 2.14 | |
| Gymshark | 2.11 |
Official Profiles
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LoginArtist: Picture This
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 03:00 UTC | Picture This | The Royal Theatre and Event Centre | The Municipal District of Newcastle West, Ireland | |
| 2025-12-20 03:00 UTC | Picture This | The Royal Theatre and Event Centre | The Municipal District of Newcastle West, Ireland | |
| 2025-12-21 03:00 UTC | Picture This | Gleneagle INEC Arena | Killarney, Ireland | |
| 2025-12-28 02:30 UTC | Picture This, Share a Suite | The SSE Arena, Belfast | Belfast, United Kingdom | |
| 2025-12-29 02:30 UTC | Picture This, Share a Suite | The SSE Arena, Belfast | Belfast, United Kingdom | |
| 2025-12-30 02:30 UTC | Picture This | 3Arena | Dublin, Ireland | |
| 2025-12-31 02:30 UTC | Picture This | 3Arena | Dublin, Ireland |
