Phyno Brand Affinity ranks highest River Island at 9.67% . Very Strong. Score DMDB 67.52% | Fanbase 65.78%

Phyno — pop artist from NG.

Chibuzo Nelson Azubuike, known professionally as Phyno, is a Nigerian rapper, singer, songwriter, and record producer, recognized for his use of the Igbo…

Phyno

Recognizable

Country: NG | Gender: male | Artist ID: 11e81bc9-122a-1df0-971e-a0369fe50396

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Genres

popafro dancehallafropopnigerian popigbo pophip-hop & raphip-hop/rapnigerian hip hopigbo raphip hopafricanazontobeatsafrobeats

Influential: 67.52% Fanbase: 65.78% Trending: 68.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

River Island • 9.67% • Very Strong

As of 2025-09-09

8,837,014

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.52% | Fanbase 65.78% | Trending 68.39% | CAREER STAGE: MAINSTREAM

Biography

Chibuzo Nelson Azubuike, known professionally as Phyno, is a Nigerian rapper, singer, songwriter, and record producer, recognized for his use of the Igbo language in his music. His debut album, "No Guts No Glory," was released in 2014, followed by his sophomore album, "The PlayMaker," in 2016. Phyno launched the annual concert series "Phynofest" in 2015, which has since garnered significant attention, with the 2017 edition attracting a record-breaking 50,000 attendees at the "Cathedral" in Enugu State, Nigeria. Phyno is scheduled to release his third studio album, "Deal with it," on September 4, 2019.

Report Date: 2025-09-09

Phyno engages 25-34 & 18-24 audiences with repeatable results in NIGERIA, UNITED STATES, FRANCE. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (210,250 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around River Island, T.G.I. Friday's, Alibaba, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phyno score 1.63% — Moderate bucket.

Brand: River IslandBrand: T.G.I. Friday'sBrand: Alibaba

Followers:8,837,014

Engagements:144,265

Rate:1.6%

Posts:442

Avg Likes:141,995

Avg Comments:5,638

Avg Views:251,842

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,837,014 · Engagements 144,265 · Rate 1.6% Posts 442 · Views 251,842 · Avg Likes 141,995 · Avg Comments 5,638 · Avg Views 251,842	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 39% 35-44: 7% 13-17: 4%	Largest: 25-34 (50%); next: 18-24 (39%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	NIGERIA (19%) UNITED STATES (19%) FRANCE (6%) ITALY (5%) UNITED KINGDOM (5%)	Top regions: NIGERIA (19%), UNITED STATES (19%), FRANCE (6%)
Platform Engagement	Instagram: 112,044 avg likes/post · Tiktok: 210,250 avg views/post · Youtube: 41,592 avg views/post	Best reach: Tiktok 210,250 avg views; best engagement: Instagram 112,044 avg likes

Top Brand Affinities

River Island

Score: 9.67

T.G.I. Friday's

Score: 7.75

Alibaba

Score: 6.61

boohoo

Score: 5.30

Hennessy

Score: 5.12

Hublot

Score: 5.03

CNN

Score: 4.63

ASOS

Score: 4.06

FOREX

Score: 3.85

MTV

Score: 3.31

FashionNova

Score: 3.21

shein

Score: 3.15

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Top Brand Affinities

Brand	Category	Score
River Island		9.67
T.G.I. Friday's		7.75
Alibaba		6.61
boohoo		5.30
Hennessy		5.12
Hublot		5.03
CNN		4.63
ASOS		4.06
FOREX		3.85
MTV		3.31
FashionNova		3.21
shein		3.15
SheInside		2.47
TOM FORD		2.45
Versace		2.33
Lexus		2.32
Fendi		2.19
Paramount Pictures		2.19
Rolex		2.08
SoundCloud		2.07
Beats Electronics		2.04
Pepsi		1.86
Fenty beauty		1.80
Gucci		1.71
Primark		1.71
BBC		1.57
musical.ly		1.47
H&M		1.45
Huda Beauty		1.34
New Balance		1.28
Calvin Klein		1.27
Paypal		1.23
Bentley		1.23
Balenciaga		1.22
Microsoft		1.19
Spotify Music		1.17
Louis Vuitton		1.12
Coca-Cola		1.12
Vogue		1.07
Airbnb		0.97
Guinness		0.97
NBA		0.95
Tommy Hilfiger		0.94
Samsung Group		0.94
Yves Saint Laurent		0.93
Puma		0.93
Mercedes-Benz		0.92
Toyota		0.91
Burberry		0.89
Christian Dior		0.88