Phum Viphurit

Phum Viphurit — pop artist from TH.

Phum Viphurit, a singer/songwriter from Bangkok, Thailand, infuses a blend of cultures and colors into his mellow and intimate musical style. Since debuting…

Influence: 57.12% Fanbase: 41.11% Trending: 65.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kiehls • 7.60% • Very Strong

As of 2025-09-09

805,139

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:20 UTC

Genres

popbedroom popmainstream popalternativealternative

Biography

Phum Viphurit, a singer/songwriter from Bangkok, Thailand, infuses a blend of cultures and colors into his mellow and intimate musical style. Since debuting with Rats Records in 2014, his music has garnered international acclaim, highlighted by the success of his debut LP "Manchild" in 2017 and EP "Bangkok Balter Club" in 2019, featuring hits like "Long Gone" and "Lover Boy." Touring extensively with his bandmates, Phum has performed at various live venues and festivals worldwide, showcasing his unique sound to global audiences. In 2024, he introduced his new alter ego, Paul Vibhavadi, with the release of "Paul Vibhavadi Vol. 1," marking a shift towards influences from house and trance music for the talented artist.

Top Brand Affinities

Report Date: 2025-09-09

Phum Viphurit indexes high with fans in the 18-24 range in THAILAND, INDONESIA, UNITED STATES. The skew is male-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,121 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Kiehls, Anantara, Yakult, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Phum Viphurit when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phum Viphurit score 0.88% — Low bucket.

Brand: KiehlsBrand: AnantaraBrand: Yakult

Followers:805,139

Engagements:7,084

Rate:0.9%

Posts:478

Avg Likes:7,084

Avg Comments:32

Avg Views:1,121

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 805,139 · Engagements 7,084 · Rate 0.9% Posts 478 · Views 1,121 · Avg Likes 7,084 · Avg Comments 32 · Avg Views 1,121	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 10% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	THAILAND (25%) INDONESIA (11%) UNITED STATES (10%) PHILIPPINES (10%) SOUTH KOREA (4%)	Top regions: THAILAND (25%), INDONESIA (11%), UNITED STATES (10%)
Platform Engagement	Instagram: 7,053 avg likes/post · Youtube: 1,121 avg views/post	Best reach: Youtube 1,121 avg views; best engagement: Instagram 7,053 avg likes

Top Brand Affinities

Kiehls

Score: 7.60

Anantara

Score: 7.59

Yakult

Score: 7.42

Kodak

Score: 5.17

Fujifilm

Score: 5.12

UNIQLO

Score: 4.46

Summit Entertainment

Score: 3.83

Olympus

Score: 3.62

Jollibee

Score: 3.61

Mulberry

Score: 3.46

Emporium

Score: 3.43

Leica

Score: 3.37

Brand	Category	Score
Kiehls		7.60
Anantara		7.59
Yakult		7.42
Kodak		5.17
Fujifilm		5.12
UNIQLO		4.46
Summit Entertainment		3.83
Olympus		3.62
Jollibee		3.61
Mulberry		3.46
Emporium		3.43
Leica		3.37
Gundam		3.13
Pull&Bear		3.01
Dr. Martens		2.92
A Game of Tones		2.78
Stüssy		2.75
Coachella		2.56
Tesco		2.32
Polaroid		2.31
Sunnies Studios		2.25
Pantone Inc		2.19
Petronas		2.18
H&M		2.11
Vans		2.07
Converse		2.03
New Balance		1.95
Spotify Music		1.85
Showtime		1.77
SoundCloud		1.62
Xiaomi		1.56
Bershka		1.55
Bellagio		1.50
Starbucks		1.30
Walt Disney		1.30
Adobe		1.26
Sony		1.25
Reebok		1.20
Pepsi		1.19
Supreme		1.16
Polo Ralph Lauren		1.10
Nikon		1.07
Universal		1.05
Netflix		1.02
Heineken		1.01
CBS		1.01
McDonald's		1.00
Prada		0.98
Snapseed		0.98
Pokemon		0.96