Photay

Photay

Country: US | Gender: male

Influence: 53.34% Fanbase: 28.72% Trending: 65.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 117.33% • Very Strong

As of 2025-09-08

22,392

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:09 UTC

Genres

jazz & standardsindie jazzelectronicelectronicfuture basschillwaveelectronicawonkydowntempoother electronic music

Biography

Evan Shornstein, also known as Photay, has spent the past decade creating a diverse range of music, spanning from quasi-IDM and electronic pop to experimental and folk-jazz collaborations. Despite the various genres he explores, Photay's music is unified by a shared sonic warmth and a pastoral quality that transcends classification. His work is characterized by an outdoor ambiance, influenced by elements of nature and designed to evoke a range of human experiences, from physical to spiritual, emotional, and philosophical. Whether producing solo tracks or collaborating with other artists, Photay's music defies easy categorization, instead embodying a unique and inclusive musical vision.

Through his production moniker Photay, Evan Shornstein has delved into a wide array of musical genres over the past decade, ranging from electronic pop to experimental and folk-jazz compositions. Despite this diversity, Photay's music is united by a common thread of sonic warmth and a pastoral quality that resonates throughout his work, transcending conventional genre boundaries. Rooted in an outdoor sensibility and inspired by the elements of nature, his music is crafted to evoke a spectrum of human experiences, from physical movements to spiritual contemplation, emotional depth, and philosophical reflection. Regardless of the genre he explores, Photay's music is characterized by a unifying essence that defies easy classification, embodying a distinct and inclusive musical vision.

Photay Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Photay connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (77%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 123 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Ableton, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Photay moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Photay score 1.19%Moderate bucket.
Brand: MOOGBrand: AbletonBrand: Mixcloud
Followers:22,392
Engagements:266
Rate:1.2%
Posts:1,473
Views:123
Avg Likes:264
Avg Comments:7
Avg Views:123

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 22,392 · Engagements 266 · Rate 1.2%
Posts 1,473 · Views 123 · Avg Likes 264 · Avg Comments 7 · Avg Views 123
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 34%
35-44: 13%
45-64: 6%
Largest: 25-34 (42%); next: 18-24 (34%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (43%)
MEXICO (8%)
UNITED KINGDOM (7%)
FRANCE (4%)
ARGENTINA (4%)
Top regions: UNITED STATES (43%), MEXICO (8%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 253 avg likes/post · Youtube: 123 avg views/post Best reach: Youtube 123 avg views; best engagement: Instagram 253 avg likes

Top Brand Affinities

MOOG
Score: 117.33
Ableton
Score: 103.46
Mixcloud
Score: 78.74
Akai
Score: 51.78
Launchpad
Score: 26.17
Pro Tools
Score: 21.46
SoundCloud
Score: 17.20
Atmos
Score: 14.95
Arri
Score: 13.46
Sennheiser
Score: 13.43
Beats Electronics
Score: 13.31
Pioneer
Score: 13.23
Brand Category Score
MOOG 117.33
Ableton 103.46
Mixcloud 78.74
Akai 51.78
Launchpad 26.17
Pro Tools 21.46
SoundCloud 17.20
Atmos 14.95
Arri 13.46
Sennheiser 13.43
Beats Electronics 13.31
Pioneer 13.23
Amazon Music 9.95
Spotify Music 9.53
Kickstarter 9.23
Kodak 8.04
Acne Studios 7.35
Maison Margiela 6.56
Oculus 6.38
Coachella 6.08
Leica 5.87
Fujifilm 4.82
Hurley 4.11
Airbnb 3.97
Polaroid 3.60
Paramount Pictures 3.59
Lollapalooza 3.46
Tinder 3.32
Olympus 3.26
Dr. Martens 3.18
Adobe 3.06
Panasonic 2.96
Carhartt 2.93
Stüssy 2.90
Warner Bros 2.76
Showtime 2.63
Urban Outfitters 2.62
Emporium 2.46
Pantone Inc 2.41
MTV 2.39
Garnier 2.21
Nickelodeon 2.12
Vogue 2.07
Lush 2.02
A Game of Tones 1.95
Red Bull 1.93
Tomorrowland 1.93
Skoda 1.91
Pixar 1.90
The Olympic Games 1.85

Official Profiles

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Artist: Photay

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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