Photay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
22,392
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:52:09 UTC
Genres
Biography
Through his production moniker Photay, Evan Shornstein has delved into a wide array of musical genres over the past decade, ranging from electronic pop to experimental and folk-jazz compositions. Despite this diversity, Photay's music is united by a common thread of sonic warmth and a pastoral quality that resonates throughout his work, transcending conventional genre boundaries. Rooted in an outdoor sensibility and inspired by the elements of nature, his music is crafted to evoke a spectrum of human experiences, from physical movements to spiritual contemplation, emotional depth, and philosophical reflection. Regardless of the genre he explores, Photay's music is characterized by a unifying essence that defies easy classification, embodying a distinct and inclusive musical vision.
Photay connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (77%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 123 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Ableton, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Photay moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,392 · Engagements 266 · Rate 1.2% Posts 1,473 · Views 123 · Avg Likes 264 · Avg Comments 7 · Avg Views 123 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 34% 35-44: 13% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (34%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (43%) MEXICO (8%) UNITED KINGDOM (7%) FRANCE (4%) ARGENTINA (4%) |
Top regions: UNITED STATES (43%), MEXICO (8%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 253 avg likes/post · Youtube: 123 avg views/post | Best reach: Youtube 123 avg views; best engagement: Instagram 253 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Akai
Launchpad
Pro Tools
SoundCloud
Atmos
Arri
Sennheiser
Beats Electronics
Pioneer
| Brand | Category | Score |
|---|---|---|
| MOOG | 117.33 | |
| Ableton | 103.46 | |
| Mixcloud | 78.74 | |
| Akai | 51.78 | |
| Launchpad | 26.17 | |
| Pro Tools | 21.46 | |
| SoundCloud | 17.20 | |
| Atmos | 14.95 | |
| Arri | 13.46 | |
| Sennheiser | 13.43 | |
| Beats Electronics | 13.31 | |
| Pioneer | 13.23 | |
| Amazon Music | 9.95 | |
| Spotify Music | 9.53 | |
| Kickstarter | 9.23 | |
| Kodak | 8.04 | |
| Acne Studios | 7.35 | |
| Maison Margiela | 6.56 | |
| Oculus | 6.38 | |
| Coachella | 6.08 | |
| Leica | 5.87 | |
| Fujifilm | 4.82 | |
| Hurley | 4.11 | |
| Airbnb | 3.97 | |
| Polaroid | 3.60 | |
| Paramount Pictures | 3.59 | |
| Lollapalooza | 3.46 | |
| Tinder | 3.32 | |
| Olympus | 3.26 | |
| Dr. Martens | 3.18 | |
| Adobe | 3.06 | |
| Panasonic | 2.96 | |
| Carhartt | 2.93 | |
| Stüssy | 2.90 | |
| Warner Bros | 2.76 | |
| Showtime | 2.63 | |
| Urban Outfitters | 2.62 | |
| Emporium | 2.46 | |
| Pantone Inc | 2.41 | |
| MTV | 2.39 | |
| Garnier | 2.21 | |
| Nickelodeon | 2.12 | |
| Vogue | 2.07 | |
| Lush | 2.02 | |
| A Game of Tones | 1.95 | |
| Red Bull | 1.93 | |
| Tomorrowland | 1.93 | |
| Skoda | 1.91 | |
| Pixar | 1.90 | |
| The Olympic Games | 1.85 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















