Phosphorescent

Phosphorescent — pop artist from US.

Matthew Houck, in his latest Phosphorescent album "Revelator," reflects on the exhaustion of negativity and the search for new beginnings. The album's title…

Influence: 60.36% Fanbase: 45.51% Trending: 67.79% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 28.56% • Very Strong

As of 2025-09-08

62,813

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:32 UTC

Genres

popchamber popindie popalternativeindie rockalternativealternative americanaamericannew americanaeuropeanswedish americanabluesstomp and hollerfolk & traditionalindie folksinger-songwriter

Biography

Matthew Houck, in his latest Phosphorescent album "Revelator," reflects on the exhaustion of negativity and the search for new beginnings. The album's title track sets the tone for a journey of self-discovery and transformation, mirroring Houck's own quest for change. In contrast to his previous work, "Revelator" embraces a more ambiguous and introspective approach, offering a glimpse into the artist's evolving perspective. The album is available now for listeners to experience this musical and personal evolution.

Top Brand Affinities

Report Date: 2025-09-08

Phosphorescent maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDIA, BRAZIL. The audience leans heavily male (61%), so brand cues around style and status perform well. The clearest reach is on Youtube with 4,767 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Live Nation, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phosphorescent score 1.07% — Moderate bucket.

Brand: MOOGBrand: Live NationBrand: Amazon Music

Followers:62,813

Engagements:673

Rate:1.1%

Posts:695

Avg Likes:659

Avg Comments:23

Avg Views:5,811

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 62,813 · Engagements 673 · Rate 1.1% Posts 695 · Views 5,811 · Avg Likes 659 · Avg Comments 23 · Avg Views 5,811	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 38% 35-44: 14% 45-64: 7%	Largest: 18-24 (38%); next: 25-34 (38%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (28%) INDIA (7%) BRAZIL (6%) CANADA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (28%), INDIA (7%), BRAZIL (6%)
Platform Engagement	Instagram: 535 avg likes/post · Tiktok: 1,044 avg views/post · Youtube: 4,767 avg views/post	Best reach: Youtube 4,767 avg views; best engagement: Instagram 535 avg likes

Top Brand Affinities

MOOG

Score: 28.56

Live Nation

Score: 20.87

Amazon Music

Score: 9.44

Pro Tools

Score: 9.30

Kickstarter

Score: 8.98

Pacific Northwest Wonderland

Score: 7.98

Paramount Pictures

Score: 7.90

Spotify Music

Score: 6.94

Lollapalooza

Score: 6.40

Ableton

Score: 5.70

Coors

Score: 5.68

Verizon

Score: 5.22

Brand	Category	Score
MOOG		28.56
Live Nation		20.87
Amazon Music		9.44
Pro Tools		9.30
Kickstarter		8.98
Pacific Northwest Wonderland		7.98
Paramount Pictures		7.90
Spotify Music		6.94
Lollapalooza		6.40
Ableton		5.70
Coors		5.68
Verizon		5.22
Anthropologie		5.15
Free People		5.02
Coachella		4.91
Kroger		4.72
Airbnb		4.63
Kodak		4.57
Margaritaville		4.48
iHeartRadio Music Awards		4.25
Pilsner Urquell		4.22
Showtime		4.14
Polaroid		4.08
Hurley		3.93
Leica		3.87
NBC		3.76
Holden		3.67
Guinness		3.65
Campari		3.45
SoundCloud		3.23
Columbia Pictures		3.21
Preloved		3.02
Emporium		2.96
Fujifilm		2.88
Nickelodeon		2.84
Cadillac		2.77
NHL		2.74
Budweiser		2.71
Warner Bros		2.68
Busch		2.61
Philips		2.59
MTV		2.57
Urban Outfitters		2.53
Martini		2.45
Carhartt		2.43
Pixar		2.35
Dr. Martens		2.27
Tinder		2.23
HBO		2.18
The Olympic Games		2.14