Phora

Phora — r&b, funk & soul artist from US.

"Yours Truly Forever" is the debut studio album by American rapper Phora, released in 2017. The album features introspective lyrics and emotional storytelling,…

Influence: 63.43% Fanbase: 51.37% Trending: 69.46% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.70% • Very Strong

As of 2025-09-09

2,573,327

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:42 UTC

Genres

r&b, funk & soulr&bpop r&bhip-hop & raphip-hop/rapsad rapdeep underground hip hopoc raprapcontemporary hip hophip hop

Biography

"Yours Truly Forever" is the debut studio album by American rapper Phora, released in 2017. The album features introspective lyrics and emotional storytelling, with themes of love, heartbreak, and personal growth. Phora's raw and honest delivery, combined with soulful production, creates a deeply introspective and relatable listening experience for fans of conscious hip-hop.

The album received positive reviews from critics and helped establish Phora as a rising talent in the hip-hop scene. With tracks like "Sinner," "To the Moon," and "God," "Yours Truly Forever" showcases Phora's ability to connect with listeners on a personal level, making it a standout project in his discography.

Top Brand Affinities

Report Date: 2025-09-09

Phora converts attention from 18-24 & 25-34 audiences across UNITED STATES, SOUTH AFRICA, BRAZIL. Audience shape is female-leaning (52%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 97,061 avg views per post, with supportive conversation on Youtube. Shared audience with Live Nation, True Religion, Champion underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phora score 0.22% — Low bucket.

Brand: Live NationBrand: True ReligionBrand: Champion

Followers:2,573,327

Engagements:5,567

Rate:0.2%

Posts:853

Avg Likes:5,140

Avg Comments:337

Avg Views:115,861

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,573,327 · Engagements 5,567 · Rate 0.2% Posts 853 · Views 115,861 · Avg Likes 5,140 · Avg Comments 337 · Avg Views 115,861	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 9% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (66%) SOUTH AFRICA (6%) BRAZIL (4%) UNITED KINGDOM (3%) MEXICO (3%)	Top regions: UNITED STATES (66%), SOUTH AFRICA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 18,800 avg views/post · Youtube: 97,061 avg views/post	Best reach: Youtube 97,061 avg views; best engagement: Youtube 3,212 avg likes

Top Brand Affinities

Live Nation

Score: 21.70

True Religion

Score: 13.84

Champion

Score: 11.31

Houston Livestock Show and Rodeo

Score: 8.54

Influenster

Score: 6.78

Milani Cosmetics

Score: 6.18

Ableton

Score: 5.97

Infiniti

Score: 5.84

SoundCloud

Score: 5.68

BH Cosmetics

Score: 5.17

iHeartRadio Music Awards

Score: 5.03

FashionNova

Score: 5.01

Brand	Category	Score
Live Nation		21.70
True Religion		13.84
Champion		11.31
Houston Livestock Show and Rodeo		8.54
Influenster		6.78
Milani Cosmetics		6.18
Ableton		5.97
Infiniti		5.84
SoundCloud		5.68
BH Cosmetics		5.17
iHeartRadio Music Awards		5.03
FashionNova		5.01
Acura		4.63
American Eagle		4.41
Steve Madden		4.40
Coach		4.34
Beats Electronics		4.05
Hennessy		3.74
Fenty beauty		3.62
Verizon		3.46
Coachella		3.35
Los Angeles Lakers		3.35
Kodak		3.26
Gymshark		3.22
MTV		3.00
Forever 21		2.97
Sneakerhead		2.85
Too Faced Cosmetics		2.84
Dodge		2.79
Chrysler		2.68
shein		2.61
Vans		2.51
Anastasia Beverly Hills		2.51
Cadillac		2.47
The North Face		2.46
Hollister Co		2.43
Scion		2.43
Benefit Cosmetics		2.41
Rover		2.40
Kylie Cosmetics		2.40
Spotify Music		2.39
Supreme		2.35
NYX Cosmetics		2.32
GAP		2.20
NFL		2.07
SheInside		2.05
Sprite		2.01
Jeep		1.98
NBA		1.94
Walmart		1.88