Phoneboy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
74,526
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:44 UTC
Genres
Biography
Phoneboy draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, CANADA, BRAZIL. The skew is heavily male (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 4,923 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Sennheiser, Pro Tools makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 74,526 · Engagements 2,305 · Rate 3.1% Posts 882 · Views 7,577 · Avg Likes 2,243 · Avg Comments 41 · Avg Views 7,577 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 22% 13-17: 11% 35-44: 7% |
Largest: 18-24 (58%); next: 25-34 (22%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (59%) CANADA (5%) BRAZIL (4%) AUSTRALIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (59%), CANADA (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 1,600 avg likes/post · Tiktok: 2,654 avg views/post · Youtube: 4,923 avg views/post | Best reach: Youtube 4,923 avg views; best engagement: Instagram 1,600 avg likes |
Top Brand Affinities
Live Nation
Sennheiser
Pro Tools
Brandy Melville
Amazon Music
Spotify Music
Glossier
Lollapalooza
SoundCloud
Taco Bell
Margaritaville
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Live Nation | 21.31 | |
| Sennheiser | 9.84 | |
| Pro Tools | 9.82 | |
| Brandy Melville | 8.49 | |
| Amazon Music | 8.43 | |
| Spotify Music | 8.16 | |
| Glossier | 7.96 | |
| Lollapalooza | 7.89 | |
| SoundCloud | 7.53 | |
| Taco Bell | 7.35 | |
| Margaritaville | 6.44 | |
| Hot Topic | 5.95 | |
| Walgreens | 5.77 | |
| Urban Outfitters | 5.42 | |
| Ableton | 5.41 | |
| SpeedPaint | 5.37 | |
| Chrysler | 5.26 | |
| Verizon | 4.77 | |
| Heinz | 4.67 | |
| iHeartRadio Music Awards | 4.53 | |
| Paramount Pictures | 4.51 | |
| Oculus | 4.39 | |
| Gatorade | 4.21 | |
| Coachella | 4.03 | |
| Busch | 4.02 | |
| American Eagle | 3.97 | |
| Cartoon Network | 3.67 | |
| MTV | 3.62 | |
| Prismacolor | 3.36 | |
| Tinder | 3.35 | |
| Polaroid | 3.26 | |
| Monster Beverage | 3.15 | |
| Chipotle Mexican Grill | 3.10 | |
| Gundam | 3.10 | |
| Showtime | 3.01 | |
| NHL | 2.93 | |
| Beats Electronics | 2.86 | |
| Sprite | 2.80 | |
| NBC | 2.78 | |
| The Olympic Games | 2.67 | |
| Pokemon Go | 2.62 | |
| Nickelodeon | 2.57 | |
| Dr. Martens | 2.47 | |
| Target | 2.46 | |
| Walmart | 2.35 | |
| Forever 21 | 2.23 | |
| Costco | 2.15 | |
| Budweiser | 2.10 | |
| Vans | 2.02 | |
| Pepsi | 2.01 |
Official Profiles
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LoginArtist: Phoneboy
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
