Philip Sayce

Philip Sayce — rock artist from GB.

Born in Wales in 1976, guitarist Philip Sayce moved to Canada at a young age, where he was influenced by classic rock and blues legends like Eric Clapton and…

Influence: 50.99% Fanbase: 25.49% Trending: 63.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 83.67% • Very Strong

As of 2025-09-09

192,370

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:38 UTC

Genres

rockmodern blues rockrockblues rockhard rockbluesmodern blueselectric blues

Biography

Born in Wales in 1976, guitarist Philip Sayce moved to Canada at a young age, where he was influenced by classic rock and blues legends like Eric Clapton and Jimi Hendrix. Sayce began playing guitar early on and quickly gained recognition in the Toronto music scene, releasing his debut album in 1996. He later joined Jeff Healey's band, followed by stints with Uncle Kracker and Melissa Etheridge. Sayce resumed his solo career in 2009, releasing several albums and touring with notable acts like ZZ Top and Deep Purple. In 2015, he signed with Warner Bros. Canada and released his major-label debut, Influence.

Top Brand Affinities

Report Date: 2025-09-09

Philip Sayce is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (93%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (17,920 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, Akg, MOOG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Philip Sayce score 1.60% — Moderate bucket.

Brand: AmpegBrand: AkgBrand: MOOG

Followers:192,370

Engagements:3,082

Rate:1.6%

Posts:630

Avg Likes:3,025

Avg Comments:91

Avg Views:17,920

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 192,370 · Engagements 3,082 · Rate 1.6% Posts 630 · Views 17,920 · Avg Likes 3,025 · Avg Comments 91 · Avg Views 17,920	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 24% 35-44: 20% 45-64: 14%	Largest: 25-34 (39%); next: 18-24 (24%)
Gender Split	Female: 7% Male: 93% Non-binary/Other: 0%	Skews male (93%)
Top Countries	UNITED STATES (19%) BRAZIL (13%) CANADA (7%) UNITED KINGDOM (6%) ITALY (5%)	Top regions: UNITED STATES (19%), BRAZIL (13%), CANADA (7%)
Platform Engagement	Instagram: 2,356 avg likes/post · Youtube: 17,920 avg views/post	Best reach: Youtube 17,920 avg views; best engagement: Instagram 2,356 avg likes

Top Brand Affinities

Ampeg

Score: 83.67

Akg

Score: 37.42

MOOG

Score: 33.03

Pro Tools

Score: 24.77

Sennheiser

Score: 24.49

Akai

Score: 17.30

Ableton

Score: 12.21

Amazon Music

Score: 11.95

Spotify Music

Score: 6.52

Yamaha

Score: 5.44

Jack Daniels

Score: 5.41

musical.ly

Score: 4.15

Brand	Category	Score
Ampeg		83.67
Akg		37.42
MOOG		33.03
Pro Tools		24.77
Sennheiser		24.49
Akai		17.30
Ableton		12.21
Amazon Music		11.95
Spotify Music		6.52
Yamaha		5.44
Jack Daniels		5.41
musical.ly		4.15
Harley-Davidson		3.85
Budweiser		3.62
NBC		3.46
Beats Electronics		3.44
Leica		3.30
Monster Beverage		3.28
Cadillac		3.25
Jaguar		3.18
SoundCloud		3.06
MTV		2.88
Fujifilm		2.86
Guinness		2.81
Skoda		2.52
Lollapalooza		2.44
Philips		2.43
NHL		2.37
Paramount Pictures		2.21
Kodak		2.18
Star Wars		2.11
Transformers		2.09
Warner Bros		2.08
Dr. Martens		2.03
GoPro		2.01
Sony		2.00
Ray-Ban		1.85
Ducati		1.85
Levi's		1.74
Vans		1.71
Polaroid		1.71
Heineken		1.67
BBC		1.65
Oakley		1.65
Showtime		1.63
Ford		1.56
Chrysler		1.53
McLaren		1.52
Converse		1.49
Maserati		1.46