Phildel

Phildel — pop artist from GB.

Phildel Ng's music career is a striking tale of resilience and creativity, shaped by a tumultuous upbringing in a household where music was forbidden. Her 2013…

Influence: 52.56% Fanbase: 25.33% Trending: 66.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 45.93% • Very Strong

As of 2025-09-21

59,370

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:04:29 UTC

Genres

poppopuk alternative popindie pop

Biography

Phildel Ng's music career is a striking tale of resilience and creativity, shaped by a tumultuous upbringing in a household where music was forbidden. Her 2013 album, The Disappearance of the Girl, emerged from her dark past, captivating listeners with its hauntingly intimate songs that have garnered millions of streams and accolades, including winning first place in The International Songwriting Competition. Now, Phildel has released her latest album "Into the Woods", a mesmerizing blend of dream pop influenced by her deep connection with nature's beauty.

Top Brand Affinities

Report Date: 2025-09-21

Phildel converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, SOUTH KOREA. Audience shape is heavily female (75%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,480 avg views per post, with supportive conversation on Tiktok. Shared audience with Sugarpill Cosmetics, Dragon Age, Arctic Fox hair Color underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phildel score 0.50% — Low bucket.

Brand: Sugarpill CosmeticsBrand: Dragon AgeBrand: Arctic Fox hair Color

Followers:59,370

Engagements:298

Rate:0.5%

Posts:2,094

Avg Likes:266

Avg Comments:25

Avg Views:2,494

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 59,370 · Engagements 298 · Rate 0.5% Posts 2,094 · Views 2,494 · Avg Likes 266 · Avg Comments 25 · Avg Views 2,494	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 8% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (8%) SOUTH KOREA (6%) BRAZIL (5%) CANADA (4%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (8%), SOUTH KOREA (6%)
Platform Engagement	Instagram: 92 avg likes/post · Tiktok: 1,014 avg views/post · Youtube: 1,480 avg views/post	Best reach: Youtube 1,480 avg views; best engagement: Tiktok 140 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 45.93

Dragon Age

Score: 31.73

Arctic Fox hair Color

Score: 16.87

Lime Crime

Score: 15.06

BioShock

Score: 13.69

Hot Topic

Score: 12.19

The Witcher

Score: 9.11

World of Warcraft

Score: 9.00

RedBubble

Score: 8.79

Borderlands

Score: 7.84

Final Fantasy

Score: 7.68

Glossier

Score: 7.57

Brand	Category	Score
Sugarpill Cosmetics		45.93
Dragon Age		31.73
Arctic Fox hair Color		16.87
Lime Crime		15.06
BioShock		13.69
Hot Topic		12.19
The Witcher		9.11
World of Warcraft		9.00
RedBubble		8.79
Borderlands		7.84
Final Fantasy		7.68
Glossier		7.57
Amazon Music		7.37
Prismacolor		7.25
SpeedPaint		7.23
DeviantArt		7.03
Ableton		6.75
BH Cosmetics		6.47
Selfridges		6.39
Lush		6.29
BBC		5.89
boohoo		5.26
Vivienne Westwood		5.22
NYX Cosmetics		5.21
Urban Decay Cosmetics		5.15
Dr. Martens		5.13
Free People		5.04
Summit Entertainment		5.00
Too Faced Cosmetics		4.70
Pacific Northwest Wonderland		4.58
Resident Evil		4.45
Kickstarter		4.27
Faber-Castell		4.27
Showtime		4.13
Fallout		3.97
Anastasia Beverly Hills		3.96
Benefit Cosmetics		3.95
Smashbox		3.88
Pokemon Go		3.83
Columbia Pictures		3.82
Spotify Music		3.53
Oculus		3.52
Etsy		3.47
Tarte Cosmetics		3.45
Urban Outfitters		3.45
Opi		3.40
Topshop		3.33
Cartoon Network		3.23
ASOS		3.20
NARS Cosmetics		3.18