Phil Vassar

Phil Vassar — country artist from US.

Phil Vassar is a prolific singer-songwriter with 10 No. 1 singles and 26 Top 40 hits, known for hits like Carlene and Just Another Day in Paradise. He has…

Influence: 56.50% Fanbase: 38.12% Trending: 65.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 27.56% • Very Strong

As of 2025-09-08

33,074

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:56 UTC

Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Phil Vassar is a prolific singer-songwriter with 10 No. 1 singles and 26 Top 40 hits, known for hits like Carlene and Just Another Day in Paradise. He has released nine albums, won two ASCAP Songwriter of the Year awards, and garnered accolades like ACM's Top New Male Vocalist. Vassar's successful songwriting career includes hits for artists like Collin Raye, Alan Jackson, and Tim McGraw before signing with Arista in 1998. Celebrating 20 years of hits in 2019-2020, he is currently on his "Hitsteria Tour" and hosts the series "Songs from the Cellar."

Phil Vassar's illustrious career spans decades, marked by chart-topping singles and successful albums. Recognized for his songwriting talents, he has penned hits for numerous artists and received prestigious awards in the music industry. Currently on his "Hitsteria Tour," Vassar also hosts an engaging series called "Songs from the Cellar," showcasing his talent and passion for music alongside other accomplished artists.

Top Brand Affinities

Report Date: 2025-09-08

Phil Vassar commands interest from 25-34 & 35-44 audiences in UNITED STATES, ITALY, UNITED KINGDOM. With a male-leaning (51%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (275 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ariat, Miller Lite, Live Nation points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Phil Vassar score 1.29% — Moderate bucket.

Brand: AriatBrand: Miller LiteBrand: Live Nation

Followers:33,074

Engagements:426

Rate:1.3%

Posts:2,312

Avg Likes:426

Avg Comments:22

Avg Views:275

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,074 · Engagements 426 · Rate 1.3% Posts 2,312 · Views 275 · Avg Likes 426 · Avg Comments 22 · Avg Views 275	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 35-44: 29% 45-64: 22% 18-24: 19%	Largest: 25-34 (29%); next: 35-44 (29%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (78%) ITALY (7%) UNITED KINGDOM (3%) CANADA (2%) BRAZIL (2%)	Top regions: UNITED STATES (78%), ITALY (7%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 422 avg likes/post · Youtube: 275 avg views/post	Best reach: Youtube 275 avg views; best engagement: Instagram 422 avg likes

Top Brand Affinities

Ariat

Score: 27.56

Miller Lite

Score: 22.97

Live Nation

Score: 22.59

Amazon Music

Score: 19.20

Margaritaville

Score: 16.14

Southwest Airlines

Score: 15.01

iHeartRadio Music Awards

Score: 13.89

NBC

Score: 12.68

Barstool Sports

Score: 12.47

Bud Light

Score: 11.57

Delta

Score: 10.72

Sennheiser

Score: 10.56

Brand	Category	Score
Ariat		27.56
Miller Lite		22.97
Live Nation		22.59
Amazon Music		19.20
Margaritaville		16.14
Southwest Airlines		15.01
iHeartRadio Music Awards		13.89
NBC		12.68
Barstool Sports		12.47
Bud Light		11.57
Delta		10.72
Sennheiser		10.56
Kroger		10.46
Busch		10.20
Lowe's		9.31
Houston Livestock Show and Rodeo		9.30
Influenster		8.34
Pro Tools		8.28
T.J. Maxx		8.02
Chick-fil-A		7.93
Verizon		7.60
Publix		7.59
Coors		6.71
Gillette		6.68
FOX		6.60
Walgreens		6.32
Heinz		6.11
Budweiser		6.07
Jack Daniels		5.96
NHL		5.85
Gerber		5.84
ESPN		5.83
Free People		5.51
MamaBear		5.44
Carhartt		5.39
Walmart		5.25
BarkBox		5.21
HomeGoods		5.11
The Home Depot		5.07
Bentley		5.04
NFL		4.99
Holden		4.91
FedEx		4.82
Anthropologie		4.81
Dunkin' Donuts		4.70
Target		4.68
Spotify Music		4.52
American Eagle		4.11
Jeep		4.08
Cadillac		3.98

Official Profiles

Artist: Phil Vassar

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-11 03:00 UTC	Phil Vassar	Shooting Star Casino	Mahnomen, United States	ci.ovationtix.com
2026-02-13 08:00 UTC	Boots On The Water 2026	Norwegian Jewel	Tampa, United States	—
2026-02-14 03:00 UTC	Phil Vassar	Boots on the water cruise	Tampa, United States	—
2026-03-01 03:00 UTC	Phil Vassar	Potter Center	Jackson, United States	jccmi.edu