Phil Lesh
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
60,026
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:29:57 UTC
Genres
Biography
Following the Grateful Dead's dissolution after Jerry Garcia's death in 1995, Phil Lesh embarked on solo projects and reunited with former bandmates Bob Weir and Mickey Hart in the Other Ones. Lesh's health scare in 1998, requiring a liver transplant, led to a global prayer circle and successful surgery, reinforcing his iconic status within the Deadhead community. His subsequent solo and collaborative efforts, including albums like Love Will See You Through and There and Back Again, as well as the establishment of Terrapin Crossroads in San Raphael, California, solidified Lesh's legacy as a pioneering figure in rock music until his passing in 2024.
Phil Lesh converts attention from 45-64 & 35-44 audiences across UNITED STATES, CANADA, JAPAN. Audience shape is heavily male (90%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 7,813 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, MOOG, Miller Lite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,026 · Engagements 7,305 · Rate 12.2% Posts 146 · Views 7,813 · Avg Likes 7,327 · Avg Comments 141 · Avg Views 7,813 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 43% 35-44: 23% 25-34: 21% 18-24: 10% |
Largest: 45-64 (43%); next: 35-44 (23%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (89%) CANADA (4%) JAPAN (4%) AUSTRALIA (2%) GERMANY (2%) |
Top regions: UNITED STATES (89%), CANADA (4%), JAPAN (4%) |
| Platform Engagement | Instagram: 7,019 avg likes/post · Youtube: 7,813 avg views/post | Best reach: Youtube 7,813 avg views; best engagement: Instagram 7,019 avg likes |
Top Brand Affinities
Ampeg
MOOG
Miller Lite
Coors
Verizon
Gillette
Paramount Pictures
Pilsner Urquell
Pacific Northwest Wonderland
Busch
Kroger
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Ampeg | 22.59 | |
| MOOG | 18.14 | |
| Miller Lite | 14.28 | |
| Coors | 12.77 | |
| Verizon | 12.09 | |
| Gillette | 9.53 | |
| Paramount Pictures | 6.54 | |
| Pilsner Urquell | 5.88 | |
| Pacific Northwest Wonderland | 5.61 | |
| Busch | 5.48 | |
| Kroger | 5.45 | |
| Margaritaville | 5.26 | |
| Lollapalooza | 5.22 | |
| Walgreens | 4.94 | |
| Taco Bell | 4.67 | |
| NHL | 4.55 | |
| American Airlines | 4.47 | |
| Ableton | 4.46 | |
| Cadillac | 4.19 | |
| Carhartt | 3.51 | |
| Showtime | 3.48 | |
| Heinz | 3.46 | |
| Holden | 3.42 | |
| Emporium | 3.33 | |
| Nickelodeon | 3.33 | |
| Coachella | 3.20 | |
| ESPN | 3.12 | |
| Spotify Music | 3.06 | |
| Budweiser | 3.05 | |
| Comedy Central | 2.99 | |
| Guinness | 2.95 | |
| Kodak | 2.78 | |
| Columbia Pictures | 2.72 | |
| Chipotle Mexican Grill | 2.61 | |
| Pepsi | 2.59 | |
| Philips | 2.54 | |
| The Olympic Games | 2.51 | |
| Star Wars | 2.39 | |
| NBC | 2.38 | |
| Activision Blizzard | 2.31 | |
| Pixar | 2.30 | |
| The North Face | 2.28 | |
| Chrysler | 2.28 | |
| NFL | 2.28 | |
| WWE | 2.23 | |
| Subaru | 2.20 | |
| SoundCloud | 2.19 | |
| Polaroid | 2.19 | |
| Paypal | 2.03 | |
| Harley-Davidson | 2.00 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















