Phibes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-22
56,988
Social Media Followers
As of 2025-09-22
00:00:00
Hours Airplay
2025-12-07 14:38:13 UTC
Genres
Biography
Known for their electrifying live performances, Phibes have become festival favorites, gracing stages at renowned events like Glastonbury and Boomtown. Their international reach has seen them tour in countries like New Zealand, Australia, and Canada, bringing their high-energy music to audiences worldwide. The duo's music is crafted to ignite dance floors, reflecting their dedication to creating an immersive experience for their fans.
Phibes resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, NEW ZEALAND, SPAIN. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,639 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pioneer, iHeartRaves maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,988 · Engagements 908 · Rate 1.6% Posts 131 · Views 1,639 · Avg Likes 901 · Avg Comments 58 · Avg Views 1,639 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 28% 35-44: 7% 13-17: 6% |
Largest: 18-24 (57%); next: 25-34 (28%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (80%) NEW ZEALAND (4%) SPAIN (3%) CANADA (3%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (80%), NEW ZEALAND (4%), SPAIN (3%) |
| Platform Engagement | Instagram: 847 avg likes/post · Tiktok: 1,639 avg views/post | Best reach: Tiktok 1,639 avg views; best engagement: Instagram 847 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
iHeartRaves
Ableton
SoundCloud
Akai
Vauxhall
Sennheiser
Trancefamily
Scotiabank
Beats Electronics
Carlsberg
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 102.59 | |
| Pioneer | 76.15 | |
| iHeartRaves | 66.03 | |
| Ableton | 42.08 | |
| SoundCloud | 25.84 | |
| Akai | 20.54 | |
| Vauxhall | 18.74 | |
| Sennheiser | 17.50 | |
| Trancefamily | 15.26 | |
| Scotiabank | 12.29 | |
| Beats Electronics | 7.91 | |
| Carlsberg | 6.35 | |
| River Island | 6.32 | |
| Tomorrowland | 6.30 | |
| Volcom | 6.18 | |
| Spotify Music | 5.14 | |
| Tesco | 4.63 | |
| Monster Beverage | 4.53 | |
| Superdry | 4.33 | |
| NHL | 4.04 | |
| Warner Bros | 3.89 | |
| Stüssy | 3.65 | |
| Fallout | 3.57 | |
| Lush | 3.47 | |
| Sunnies Studios | 3.16 | |
| Showtime | 2.95 | |
| Guinness | 2.86 | |
| BBC | 2.58 | |
| Crocs | 2.53 | |
| Lululemon Athletica | 2.42 | |
| ASOS | 2.40 | |
| Red Bull | 2.39 | |
| The North Face | 2.32 | |
| Dr. Martens | 2.32 | |
| Volkswagen | 2.24 | |
| Carhartt | 2.23 | |
| Gymshark | 2.13 | |
| Geocaching | 2.11 | |
| Primark | 2.08 | |
| GoPro | 2.02 | |
| Jack Daniels | 2.00 | |
| Budweiser | 1.93 | |
| Sneakerhead | 1.92 | |
| Tinder | 1.88 | |
| Vans | 1.84 | |
| Supreme | 1.83 | |
| McLaren | 1.81 | |
| Mazda | 1.78 | |
| Chrysler | 1.72 | |
| Coachella | 1.63 |
Official Profiles
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LoginArtist: Phibes
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















