Phem
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
428,681
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:04:20 UTC
Genres
Biography
Live long and prosper.
Phem is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, GERMANY. The audience is heavily male (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,475 avg views per post); Tiktok builds the community layer. Affinity data highlights Juneshine, The Legend of Korra, Ann Summers, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 428,681 · Engagements 187 · Rate 0.0% Posts 958 · Views 2,280 · Avg Likes 161 · Avg Comments 13 · Avg Views 2,280 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 9% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (41%) UNITED KINGDOM (6%) GERMANY (6%) CANADA (4%) BRAZIL (3%) |
Top regions: UNITED STATES (41%), UNITED KINGDOM (6%), GERMANY (6%) |
| Platform Engagement | Instagram: 18 avg likes/post · Tiktok: 1,475 avg views/post · Youtube: 805 avg views/post | Best reach: Tiktok 1,475 avg views; best engagement: Tiktok 103 avg likes |
Top Brand Affinities
Juneshine
The Legend of Korra
Ann Summers
iHeartRaves
Jaeger-LeCoultre
Diablo
Next Model Management
StarCraft
Warner Music
Live Nation
Waist Trainer
Denny's
| Brand | Category | Score |
|---|---|---|
| Juneshine | 223.57 | |
| The Legend of Korra | 92.43 | |
| Ann Summers | 72.99 | |
| iHeartRaves | 57.92 | |
| Jaeger-LeCoultre | 56.26 | |
| Diablo | 42.34 | |
| Next Model Management | 37.21 | |
| StarCraft | 35.73 | |
| Warner Music | 32.86 | |
| Live Nation | 30.04 | |
| Waist Trainer | 28.53 | |
| Denny's | 24.31 | |
| Zumiez | 24.00 | |
| Napapijri | 23.43 | |
| iHeartRadio Music Awards | 23.22 | |
| ITV | 23.16 | |
| Alcott | 21.79 | |
| Dancing with the Stars | 21.43 | |
| Rollerblade | 17.39 | |
| Wingstop | 16.50 | |
| T.G.I. Friday's | 15.74 | |
| Hot Topic | 15.25 | |
| ANNA LOTAN | 14.96 | |
| Fred Perry | 14.39 | |
| Depop | 14.20 | |
| Toshiba | 13.76 | |
| Battlefield | 13.33 | |
| MTV | 12.76 | |
| Lowe's | 12.38 | |
| Donna Karan | 12.08 | |
| Dom Pérignon | 11.95 | |
| Nixon | 11.83 | |
| Play-Doh | 11.23 | |
| Hitachi | 10.99 | |
| Amazon Music | 10.80 | |
| Taco Bell | 10.36 | |
| Vapelyfe | 9.42 | |
| DeLorean Motor Company | 9.15 | |
| Maybach | 8.05 | |
| ULTA Beauty | 7.53 | |
| Tim Hortons | 7.50 | |
| Clash of Clans | 7.32 | |
| Sprite | 6.96 | |
| boohoo | 6.57 | |
| The Home Depot | 6.45 | |
| The North Face | 6.39 | |
| Ableton | 6.36 | |
| Power Rangers | 6.34 | |
| Margaritaville | 6.05 | |
| Lollapalooza | 6.01 |
Official Profiles
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LoginArtist: Phem
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















