Phats & Small
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
7,852
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:02:13 UTC
Genres
Biography
In 2006, Russell Small left the band, while Jason Phats continued his music journey, producing under various aliases and receiving support from iconic DJs such as Carl Cox. Phats also started his DJ Phats project and Afrocuts label, earning accolades from Daft Punk, Norman Cook, Derrick May, and others. The duo signed with Spinnin Records and Armin van Buuren's Armada Music in 2015, releasing successful remixes and collaborations with artists like Lenny Fontana, Alison Limerick, Orbital, Footsie, D Double E, Victor Simonelli, Toney Lee, and Status IV.
Phats & Small is a clear fit for 35-44 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, GERMANY. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (37 avg likes per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Trancefamily, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,852 · Engagements 37 · Rate 0.5% Posts 1,019 · Views 0 · Avg Likes 37 · Avg Comments 5 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 34% 25-34: 33% 45-64: 18% 18-24: 13% |
Largest: 35-44 (34%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED KINGDOM (58%) UNITED STATES (6%) GERMANY (5%) SPAIN (4%) NETHERLANDS (2%) |
Top regions: UNITED KINGDOM (58%), UNITED STATES (6%), GERMANY (5%) |
| Platform Engagement | Instagram: 37 avg likes/post | best engagement: Instagram 37 avg likes |
Top Brand Affinities
Mixcloud
Trancefamily
Pioneer
ITV
MOOG
Ableton
Akai
Virgin Atlantic
Warner Music
Sennheiser
Amazon Music
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 161.26 | |
| Trancefamily | 84.04 | |
| Pioneer | 82.51 | |
| ITV | 63.62 | |
| MOOG | 51.46 | |
| Ableton | 43.97 | |
| Akai | 31.10 | |
| Virgin Atlantic | 28.52 | |
| Warner Music | 27.39 | |
| Sennheiser | 26.27 | |
| Amazon Music | 23.53 | |
| Pro Tools | 20.17 | |
| Easyjet | 18.01 | |
| SUSHISAMBA | 17.24 | |
| Tomorrowland | 16.23 | |
| Waitrose | 15.64 | |
| SoundCloud | 14.44 | |
| Marks & Spencer | 13.79 | |
| British Airways | 13.20 | |
| Vauxhall | 13.09 | |
| Peroni | 12.14 | |
| ASDA | 11.91 | |
| Selfridges | 11.19 | |
| All Saints | 10.93 | |
| Carlsberg | 10.58 | |
| Vivienne Westwood | 10.15 | |
| KLM | 10.06 | |
| Beats Electronics | 10.05 | |
| Sainsbury's | 9.64 | |
| Spotify Music | 9.17 | |
| Costa Coffee | 9.08 | |
| BBC | 8.98 | |
| MISSGUIDED | 8.62 | |
| Ryanair | 8.55 | |
| New Era | 8.49 | |
| Next | 7.98 | |
| Tate Modern | 7.89 | |
| Grey Goose | 7.60 | |
| Cadbury | 7.52 | |
| Baileys | 7.23 | |
| Atmos | 6.93 | |
| boohoo | 6.70 | |
| River Island | 6.67 | |
| Smirnoff | 6.49 | |
| iHeartRadio Music Awards | 6.45 | |
| Moët & Chandon | 6.42 | |
| Tesco | 6.37 | |
| Bacardi | 5.89 | |
| NBC | 5.74 | |
| MTV | 5.74 |
Official Profiles
Login to view Contact
LoginArtist: Phats & Small
The map shows every radio station that aired Phats & Small today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
