Pharrell Williams
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
22,093,845
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:06:22 UTC
Genres
Biography
In addition to his work with The Neptunes, Williams collaborated with a wide range of artists, contributing to hits like "Blurred Lines" and "Get Lucky." He continued to be a sought-after producer and songwriter, working with top musicians and contributing to acclaimed albums such as Kendrick Lamar's Good Kid, M.A.A.D. City. Williams' versatility and talent extended beyond music, as he also made significant contributions to film soundtracks, including the award-winning Hidden Figures. His enduring impact on the music industry was evident through his continued success into the 2010s, with hits like "Alright" and "Havana," as well as his ongoing work with N.E.R.D. and collaborations with artists like Camila Cabello and Tyler, The Creator.
Pharrell Williams maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, FRANCE. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 184,500 avg views per post; Instagram functions as the community touchpoint. Affinity with Thom Browne, Jil Sander, JACQUEMUS makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,093,845 · Engagements 49,802 · Rate 0.2% Posts 264 · Views 194,054 · Avg Likes 48,815 · Avg Comments 576 · Avg Views 194,054 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 34% 35-44: 10% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (34%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (10%) FRANCE (3%) UNITED KINGDOM (3%) COLOMBIA (3%) |
Top regions: UNITED STATES (21%), BRAZIL (10%), FRANCE (3%) |
| Platform Engagement | Instagram: 36,621 avg likes/post · Tiktok: 184,500 avg views/post · Youtube: 9,554 avg views/post | Best reach: Tiktok 184,500 avg views; best engagement: Instagram 36,621 avg likes |
Top Brand Affinities
Thom Browne
Jil Sander
JACQUEMUS
Loewe
Maison Margiela
Marni
New Era
Acne Studios
Jean Paul Gaultier
Sandro
Moët & Chandon
KARL LAGERFELD
| Brand | Category | Score |
|---|---|---|
| Thom Browne | 23.49 | |
| Jil Sander | 23.01 | |
| JACQUEMUS | 23.00 | |
| Loewe | 18.78 | |
| Maison Margiela | 17.94 | |
| Marni | 16.84 | |
| New Era | 15.35 | |
| Acne Studios | 15.06 | |
| Jean Paul Gaultier | 15.01 | |
| Sandro | 14.20 | |
| Moët & Chandon | 14.07 | |
| KARL LAGERFELD | 13.75 | |
| Massimo Dutti | 13.00 | |
| Palm Angels | 12.89 | |
| Vivienne Westwood | 12.53 | |
| Zalando | 11.99 | |
| Alexander McQueen | 11.86 | |
| Stella McCartney | 11.22 | |
| GENTLE MONSTER | 10.84 | |
| Dsquared | 10.45 | |
| TOM FORD | 10.15 | |
| Emporio Armani | 9.99 | |
| Paul Smith | 9.88 | |
| Bottega Veneta | 9.75 | |
| Stone Island | 9.13 | |
| Carolina Herrera | 8.98 | |
| Moncler | 8.93 | |
| Miu Miu | 8.81 | |
| Dom Pérignon | 8.46 | |
| Foot Locker | 7.82 | |
| Stüssy | 7.63 | |
| Champion | 7.57 | |
| Ferragamo | 7.31 | |
| BALMAIN | 7.26 | |
| Lanvin | 7.07 | |
| Barbie | 6.77 | |
| Hermès | 6.59 | |
| Christian Louboutin | 6.26 | |
| Coach | 6.10 | |
| Jimmy Choo | 5.74 | |
| Armani | 5.72 | |
| Hennessy | 5.12 | |
| Four Seasons | 5.00 | |
| Steve Madden | 4.58 | |
| Patek Philippe | 4.50 | |
| Lacoste | 4.34 | |
| Hublot | 4.24 | |
| Pull&Bear | 4.20 | |
| iHeartRadio Music Awards | 4.11 | |
| Valentino | 4.10 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















