Pharrell Williams

Pharrell Williams

Country: US | Gender: male

Influence: 25.26% Fanbase: 75.78% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Thom Browne • 23.49% • Very Strong

As of 2025-09-09

22,093,845

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:22 UTC

Genres

popdance poppophip-hop & rappop raphip-hop/rap

Biography

Pharrell Williams, a Virginia native, rose to prominence in the music industry alongside Chad Hugo as part of the production duo, The Neptunes. Their distinctive sound gained recognition in the late 1990s with hits like "Lookin' at Me" and "Superthug." Throughout the 2000s, Williams and Hugo produced chart-topping tracks for artists such as Justin Timberlake, Jay-Z, and Snoop Dogg, earning accolades including a Grammy for Producer of the Year. Williams also found success as a solo artist, releasing albums like In My Mind and G I R L, and achieving commercial success with singles like "Happy."

In addition to his work with The Neptunes, Williams collaborated with a wide range of artists, contributing to hits like "Blurred Lines" and "Get Lucky." He continued to be a sought-after producer and songwriter, working with top musicians and contributing to acclaimed albums such as Kendrick Lamar's Good Kid, M.A.A.D. City. Williams' versatility and talent extended beyond music, as he also made significant contributions to film soundtracks, including the award-winning Hidden Figures. His enduring impact on the music industry was evident through his continued success into the 2010s, with hits like "Alright" and "Havana," as well as his ongoing work with N.E.R.D. and collaborations with artists like Camila Cabello and Tyler, The Creator.

Pharrell Williams Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Pharrell Williams maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, FRANCE. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 184,500 avg views per post; Instagram functions as the community touchpoint. Affinity with Thom Browne, Jil Sander, JACQUEMUS makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Pharrell Williams score 0.23%Low bucket.
Brand: Thom BrowneBrand: Jil SanderBrand: JACQUEMUS
Followers:22,093,845
Engagements:49,802
Rate:0.2%
Posts:264
Views:194,054
Avg Likes:48,815
Avg Comments:576
Avg Views:194,054

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 22,093,845 · Engagements 49,802 · Rate 0.2%
Posts 264 · Views 194,054 · Avg Likes 48,815 · Avg Comments 576 · Avg Views 194,054
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 34%
35-44: 10%
13-17: 5%
Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (21%)
BRAZIL (10%)
FRANCE (3%)
UNITED KINGDOM (3%)
COLOMBIA (3%)
Top regions: UNITED STATES (21%), BRAZIL (10%), FRANCE (3%)
Platform Engagement Instagram: 36,621 avg likes/post · Tiktok: 184,500 avg views/post · Youtube: 9,554 avg views/post Best reach: Tiktok 184,500 avg views; best engagement: Instagram 36,621 avg likes

Top Brand Affinities

Thom Browne
Score: 23.49
Jil Sander
Score: 23.01
JACQUEMUS
Score: 23.00
Loewe
Score: 18.78
Maison Margiela
Score: 17.94
Marni
Score: 16.84
New Era
Score: 15.35
Acne Studios
Score: 15.06
Jean Paul Gaultier
Score: 15.01
Sandro
Score: 14.20
Moët & Chandon
Score: 14.07
KARL LAGERFELD
Score: 13.75
Brand Category Score
Thom Browne 23.49
Jil Sander 23.01
JACQUEMUS 23.00
Loewe 18.78
Maison Margiela 17.94
Marni 16.84
New Era 15.35
Acne Studios 15.06
Jean Paul Gaultier 15.01
Sandro 14.20
Moët & Chandon 14.07
KARL LAGERFELD 13.75
Massimo Dutti 13.00
Palm Angels 12.89
Vivienne Westwood 12.53
Zalando 11.99
Alexander McQueen 11.86
Stella McCartney 11.22
GENTLE MONSTER 10.84
Dsquared 10.45
TOM FORD 10.15
Emporio Armani 9.99
Paul Smith 9.88
Bottega Veneta 9.75
Stone Island 9.13
Carolina Herrera 8.98
Moncler 8.93
Miu Miu 8.81
Dom Pérignon 8.46
Foot Locker 7.82
Stüssy 7.63
Champion 7.57
Ferragamo 7.31
BALMAIN 7.26
Lanvin 7.07
Barbie 6.77
Hermès 6.59
Christian Louboutin 6.26
Coach 6.10
Jimmy Choo 5.74
Armani 5.72
Hennessy 5.12
Four Seasons 5.00
Steve Madden 4.58
Patek Philippe 4.50
Lacoste 4.34
Hublot 4.24
Pull&Bear 4.20
iHeartRadio Music Awards 4.11
Valentino 4.10

Official Profiles

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Artist: Pharrell Williams

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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