Pháo

Pháo

Country: VN | Gender: female

Influence: 54.25% Fanbase: 29.87% Trending: 66.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Circle K • 54.16% • Very Strong

As of 2025-09-09

2,617,547

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:55 UTC

Genres

poppophip-hop & rapvietnamese hip hop

Biography

For booking inquiries, please contact Phao Northside at [email protected] or call (+84)909849922.

Pháo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Pháo keeps 18-24 & 25-34 audiences engaged throughout VIETNAM, UNITED STATES, ARGENTINA. The composition is heavily male (62%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 1,200,000 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Circle K, Aeon, GENTLE MONSTER supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Pháo score 3.57%Very Strong bucket.
Brand: Circle KBrand: AeonBrand: GENTLE MONSTER
Followers:2,617,547
Engagements:93,410
Rate:3.6%
Posts:301
Views:1,320,263
Avg Likes:90,549
Avg Comments:719
Avg Views:1,320,263

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,617,547 · Engagements 93,410 · Rate 3.6%
Posts 301 · Views 1,320,263 · Avg Likes 90,549 · Avg Comments 719 · Avg Views 1,320,263
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 64%
25-34: 21%
13-17: 12%
35-44: 3%
Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries VIETNAM (84%)
UNITED STATES (6%)
ARGENTINA (1%)
UNITED KINGDOM (1%)
SOUTH KOREA (1%)
Top regions: VIETNAM (84%), UNITED STATES (6%), ARGENTINA (1%)
Platform Engagement Instagram: 14,791 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 120,263 avg views/post Best reach: Tiktok 1,200,000 avg views; best engagement: Tiktok 73,700 avg likes

Top Brand Affinities

Circle K
Score: 54.16
Aeon
Score: 29.01
GENTLE MONSTER
Score: 17.00
Maison Margiela
Score: 11.02
Dell
Score: 9.11
Coach
Score: 7.83
Great Wall
Score: 6.71
Champion
Score: 5.85
Pizza Hut
Score: 4.91
Converse
Score: 4.83
KFC
Score: 4.33
Leica
Score: 3.85
Brand Category Score
Circle K 54.16
Aeon 29.01
GENTLE MONSTER 17.00
Maison Margiela 11.02
Dell 9.11
Coach 7.83
Great Wall 6.71
Champion 5.85
Pizza Hut 4.91
Converse 4.83
KFC 4.33
Leica 3.85
G-shock 3.61
KitKat 3.43
Stüssy 3.41
Vans 3.27
Fujifilm 3.19
Haima 3.11
Snapseed 3.11
Transformers 3.02
UNIQLO 2.91
Huawei 2.90
TOM FORD 2.69
Kodak 2.64
Dr. Martens 2.52
Heineken 2.52
Geocaching 2.49
Sneakerhead 2.30
ASICS 2.25
Supreme 2.20
Snickers 2.07
Petronas 2.06
A Game of Tones 1.97
GIVENCHY 1.83
The North Face 1.67
Michael Kors 1.67
Hermès 1.58
Balenciaga 1.52
Polaroid 1.48
Levi's 1.47
Pepsi 1.45
Versace 1.43
Starbucks 1.40
Gucci 1.33
New Balance 1.25
Adidas 1.22
Sony 1.21
H&M 1.21
Nike 1.20
Calvin Klein 1.17

Official Profiles

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Artist: Pháo

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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