Phantoms
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
71,446
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:39:26 UTC
Genres
Biography
Signed to Republic/Casablanca, Phantoms' self-titled debut album in 2017 topped charts with the hit single "Just A Feeling," earning them acclaim as BPM's 'Breaker of the Year.' Their 2019 "Disconnect" EP further solidified their success, featuring dance chart-topper "Say It" and garnering support from renowned DJs worldwide. With sold-out headline tours and festival appearances, Phantoms have proven themselves as a dynamic live act, lauded by NPR, Billboard, and other industry tastemakers.
Phantoms performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, MEXICO. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 13,564 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward iHeartRaves, Trancefamily, Live Nation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Phantoms is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 71,446 · Engagements 884 · Rate 1.2% Posts 338 · Views 14,860 · Avg Likes 870 · Avg Comments 41 · Avg Views 14,860 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 26% 13-17: 9% 35-44: 2% |
Largest: 18-24 (63%); next: 25-34 (26%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (14%) MEXICO (9%) PHILIPPINES (8%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (20%), BRAZIL (14%), MEXICO (9%) |
| Platform Engagement | Instagram: 580 avg likes/post · Tiktok: 1,296 avg views/post · Youtube: 13,564 avg views/post | Best reach: Youtube 13,564 avg views; best engagement: Instagram 580 avg likes |
Top Brand Affinities
iHeartRaves
Trancefamily
Live Nation
Pioneer
Ableton
Mixcloud
Coachella
MOOG
Barstool Sports
Tomorrowland
All Saints
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 131.40 | |
| Trancefamily | 38.60 | |
| Live Nation | 30.37 | |
| Pioneer | 28.12 | |
| Ableton | 25.24 | |
| Mixcloud | 22.90 | |
| Coachella | 22.77 | |
| MOOG | 15.97 | |
| Barstool Sports | 12.75 | |
| Tomorrowland | 11.88 | |
| All Saints | 11.64 | |
| Lollapalooza | 10.74 | |
| Nasty Gal | 10.67 | |
| REVOLVE | 10.29 | |
| SoundCloud | 9.64 | |
| Amazon Music | 9.32 | |
| Bud Light | 9.28 | |
| Benihana | 7.93 | |
| Bonneville | 7.45 | |
| Jameson | 7.33 | |
| Coors | 7.26 | |
| iHeartRadio Music Awards | 6.44 | |
| Taco Bell | 6.26 | |
| American Airlines | 5.67 | |
| Free People | 5.18 | |
| Macy's | 5.11 | |
| Pacific Northwest Wonderland | 4.91 | |
| Summit Entertainment | 4.77 | |
| Beats Electronics | 4.77 | |
| Spotify Music | 4.66 | |
| Steve Madden | 4.51 | |
| Urban Outfitters | 4.40 | |
| Margaritaville | 4.25 | |
| Lululemon Athletica | 4.12 | |
| Bellagio | 4.09 | |
| Nixon | 4.08 | |
| NHL | 4.04 | |
| Paramount Pictures | 4.04 | |
| MTV | 4.01 | |
| NORDSTROM | 3.94 | |
| Showtime | 3.93 | |
| Los Angeles Lakers | 3.87 | |
| Gillette | 3.56 | |
| Verizon | 3.44 | |
| Budweiser | 3.35 | |
| Uber | 3.32 | |
| Leica | 3.24 | |
| Chipotle Mexican Grill | 3.23 | |
| Comedy Central | 3.09 | |
| Busch | 3.09 |
Official Profiles
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LoginArtist: Phantoms
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 05:00 UTC | ODESZA, The Phantoms | The Concourse Project | Austin, United States | |
| 2025-12-14 04:00 UTC | Phantoms, The Phantoms | El Rey Theatre | Los Angeles, United States | |
| 2026-01-30 08:00 UTC | Comeback Kid, The Phantoms, Gridiron | Amplifier Club | Perth, Australia | |
| 2026-02-05 03:00 UTC | Comeback Kid, The Phantoms, Gridiron | Manning Bar | Sydney, Australia | |
| 2026-02-06 03:00 UTC | Comeback Kid, The Phantoms, Gridiron | Hamilton Station Hotel | Newcastle, Australia | |
| 2026-02-07 03:00 UTC | Comeback Kid, The Phantoms, Gridiron | Crowbar | Fortitude Valley, Australia |
