pH-1
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,245,625
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:37 UTC
Genres
Biography
pH-1 stands out with 18-24 & 25-34 audiences across SOUTH KOREA, UNITED STATES, CHINA. The profile is heavily female (72%), and content lands hardest on Tiktok, where posts average 330,600 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with GENTLE MONSTER, Maison Margiela, Acne Studios, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes pH-1 a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,245,625 · Engagements 46,257 · Rate 3.7% Posts 40 · Views 476,173 · Avg Likes 45,003 · Avg Comments 924 · Avg Views 476,173 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 22% 13-17: 12% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (22%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
SOUTH KOREA (30%) UNITED STATES (19%) CHINA (8%) THAILAND (4%) INDONESIA (4%) |
Top regions: SOUTH KOREA (30%), UNITED STATES (19%), CHINA (8%) |
| Platform Engagement | Instagram: 18,423 avg likes/post · Tiktok: 330,600 avg views/post · Youtube: 145,573 avg views/post | Best reach: Tiktok 330,600 avg views; best engagement: Tiktok 20,800 avg likes |
Top Brand Affinities
GENTLE MONSTER
Maison Margiela
Acne Studios
Style Nanda
Stüssy
TONY MOLY
Stone Island
Innisfree
Carhartt
Vivienne Westwood
UGG
Coach
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 29.64 | |
| Maison Margiela | 14.56 | |
| Acne Studios | 13.60 | |
| Style Nanda | 12.22 | |
| Stüssy | 11.11 | |
| TONY MOLY | 9.43 | |
| Stone Island | 7.98 | |
| Innisfree | 7.41 | |
| Carhartt | 7.12 | |
| Vivienne Westwood | 5.96 | |
| UGG | 5.02 | |
| Coach | 4.83 | |
| Shake Shack | 4.76 | |
| Loewe | 4.65 | |
| Dr. Martens | 4.35 | |
| New Balance | 3.72 | |
| Supreme | 3.62 | |
| The North Face | 3.43 | |
| Polo Ralph Lauren | 3.33 | |
| Converse | 3.20 | |
| UNIQLO | 3.01 | |
| Hyundai | 2.64 | |
| Snoopy And The Peanuts Gang | 2.55 | |
| Yves Saint Laurent | 2.53 | |
| SoundCloud | 2.53 | |
| Fila | 2.52 | |
| Lush | 2.21 | |
| Vans | 2.18 | |
| Calvin Klein | 2.16 | |
| Balenciaga | 2.15 | |
| IKEA | 2.10 | |
| Kodak | 2.09 | |
| Fujifilm | 2.08 | |
| ASICS | 2.04 | |
| H&M | 2.00 | |
| Fenty beauty | 1.99 | |
| ASOS | 1.91 | |
| Petronas | 1.88 | |
| Nike | 1.80 | |
| Reebok | 1.67 | |
| Gucci | 1.67 | |
| Costco | 1.60 | |
| Zara | 1.59 | |
| Burberry | 1.58 | |
| Louis Vuitton | 1.55 | |
| Sprite | 1.55 | |
| Prada | 1.54 | |
| Chanel | 1.54 | |
| Puma | 1.53 | |
| Starbucks | 1.46 |
Official Profiles
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LoginArtist: pH-1
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















