Pezet

Pezet — hip-hop & rap artist from PL.

Pezet, also known as Paweł Kapliński, is a renowned rapper from Warsaw, recognized for his exceptional freestyle skills and introspective lyrics touching on…

Influence: 54.39% Fanbase: 37.79% Trending: 62.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ballantine's • 27.89% • Very Strong

As of 2025-09-09

567,851

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:01 UTC

Genres

hip-hop & raphip-hop/rappolish hip hop

Biography

Pezet, also known as Paweł Kapliński, is a renowned rapper from Warsaw, recognized for his exceptional freestyle skills and introspective lyrics touching on urban life, societal issues, and personal struggles. He co-founded the Polish hip-hop group Płomień 81 in 1998 with Onar, releasing successful albums such as Na Zawsze Będzie Płoną and Nasze Dni. In 2002, Pezet formed the duo Pezet/Noon with producer Mikołaj Bugajak, producing hit albums like Muzyka Klasyczna and Muzyka Poważna. Pezet's solo career took off with albums like Muzyka Rozrywkowa and Muzyka Emocjonalna, followed by collaborative projects like Dziś w Moim Mieście with Małolat, all achieving Top 10 success in Poland.

Continuing his musical journey, Pezet released Radio Pezet in 2012, showcasing influences of grime and dubstep, which peaked at number two on the Polish charts and received gold certification. He remained active in the Polish music scene, collaborating with various artists like Pokahontaz and Slums Attack while preparing for future projects. Pezet's versatile artistry and consistent chart success solidify his position as a prominent figure in Polish hip-hop.

Top Brand Affinities

Report Date: 2025-09-09

Pezet indexes high with fans in the 18-24 range in POLAND, UNITED KINGDOM, GERMANY. The skew is heavily male (66%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 62,693 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ballantine's, Golden Rose, TOUS, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Pezet when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pezet score 1.52% — Moderate bucket.

Brand: Ballantine'sBrand: Golden RoseBrand: TOUS

Followers:567,851

Engagements:8,627

Rate:1.5%

Posts:1,036

Avg Likes:8,583

Avg Comments:165

Avg Views:62,693

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 567,851 · Engagements 8,627 · Rate 1.5% Posts 1,036 · Views 62,693 · Avg Likes 8,583 · Avg Comments 165 · Avg Views 62,693	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 35-44: 8% 13-17: 5%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	POLAND (90%) UNITED KINGDOM (2%) GERMANY (1%) NETHERLANDS (1%) UNITED STATES (1%)	Top regions: POLAND (90%), UNITED KINGDOM (2%), GERMANY (1%)
Platform Engagement	Instagram: 8,117 avg likes/post · Youtube: 62,693 avg views/post	Best reach: Youtube 62,693 avg views; best engagement: Instagram 8,117 avg likes

Top Brand Affinities

Ballantine's

Score: 27.89

Golden Rose

Score: 22.03

TOUS

Score: 15.51

Rimmel London

Score: 13.00

Rossmann

Score: 12.20

G-shock

Score: 11.32

Costa Coffee

Score: 11.31

Calzedonia

Score: 11.18

Zalando

Score: 10.87

Jim Beam

Score: 10.02

New Era

Score: 9.57

Opel

Score: 8.84

Brand	Category	Score
Ballantine's		27.89
Golden Rose		22.03
TOUS		15.51
Rimmel London		13.00
Rossmann		12.20
G-shock		11.32
Costa Coffee		11.31
Calzedonia		11.18
Zalando		10.87
Jim Beam		10.02
New Era		9.57
Opel		8.84
Jagermeister		8.08
Subaru		6.97
Jack Daniels		6.68
H&M Home		6.44
KARL LAGERFELD		6.30
Daniel Wellington		6.07
Carlsberg		5.87
Estee Lauder		5.58
The Witcher		5.28
Hugo Boss		5.22
Martini		4.99
Fiat		4.73
Reebok		4.48
New Balance		4.43
Rover		4.22
Stüssy		4.19
ASICS		3.92
Tommy Hilfiger		3.67
Audi		3.64
Calvin Klein		3.60
Alfa Romeo		3.45
Aperol		3.38
Polo Ralph Lauren		3.33
Skoda		3.28
BMW		3.27
FIFA		3.23
Stradivarius		3.21
Lacoste		3.19
Counter-Strike		3.13
Fila		3.08
Coca-Cola		3.06
Carhartt		2.89
Guess		2.88
Nike		2.85
Red Bull		2.83
Peugeot		2.77
Too Faced Cosmetics		2.75
Pull&Bear		2.72