Peyton Parrish

Peyton Parrish — country artist from US.

Singer Peyton Parrish is known for his unique blend of Viking-inspired country and post-grunge music, gaining viral fame in 2020 with his cover of the…

Influence: 62.72% Fanbase: 46.83% Trending: 70.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

World of Warcraft • 6.41% • Very Strong

As of 2025-09-09

8,595,338

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:19:15 UTC

Genres

countrycountryrockrock

Biography

Singer Peyton Parrish is known for his unique blend of Viking-inspired country and post-grunge music, gaining viral fame in 2020 with his cover of the Assassin's Creed Valhalla song "My Mother Told Me." Born in Southern California in 1996, Parrish developed an interest in music while in high school before moving to Texas to pursue his musical career. He released his debut album, Cowboy Man, in 2020 and has since continued to explore a mix of heavy metal, country, and Viking traditions on subsequent releases like Rise of Vikingr and The Most Magical Album on Earth, a collection of Disney covers. Parrish's online presence and viral covers have earned him a dedicated following in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Peyton Parrish indexes high with fans in the 18-24 range in UNITED STATES, GERMANY, RUSSIA. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 175,100 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward World of Warcraft, Hot Topic, The Witcher, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Peyton Parrish when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peyton Parrish score 0.28% — Low bucket.

Brand: World of WarcraftBrand: Hot TopicBrand: The Witcher

Followers:8,595,338

Engagements:24,452

Rate:0.3%

Posts:3,443

Avg Likes:21,246

Avg Comments:597

Avg Views:189,500

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,595,338 · Engagements 24,452 · Rate 0.3% Posts 3,443 · Views 189,500 · Avg Likes 21,246 · Avg Comments 597 · Avg Views 189,500	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 39% 35-44: 13% 45-64: 4%	Largest: 18-24 (40%); next: 25-34 (39%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (35%) GERMANY (9%) RUSSIA (4%) BRAZIL (4%) POLAND (4%)	Top regions: UNITED STATES (35%), GERMANY (9%), RUSSIA (4%)
Platform Engagement	Instagram: 4,728 avg likes/post · Tiktok: 175,100 avg views/post · Youtube: 14,400 avg views/post	Best reach: Tiktok 175,100 avg views; best engagement: Tiktok 14,850 avg likes

Top Brand Affinities

World of Warcraft

Score: 6.41

Hot Topic

Score: 6.25

The Witcher

Score: 5.86

Power Rangers

Score: 5.20

Taco Bell

Score: 4.25

Fallout

Score: 4.08

Final Fantasy

Score: 3.82

Pokemon Go

Score: 3.59

Star Wars

Score: 3.20

Busch

Score: 3.18

Monster Beverage

Score: 3.01

Under Armour

Score: 2.76

Brand	Category	Score
World of Warcraft		6.41
Hot Topic		6.25
The Witcher		5.86
Power Rangers		5.20
Taco Bell		4.25
Fallout		4.08
Final Fantasy		3.82
Pokemon Go		3.59
Star Wars		3.20
Busch		3.18
Monster Beverage		3.01
Under Armour		2.76
Activision Blizzard		2.71
Geocaching		2.58
NHL		2.58
Jack Daniels		2.58
Ubisoft		2.55
NBC		2.49
Walmart		2.44
BBC		2.39
Xbox		2.34
Jeep		2.34
Nintendo		2.33
Universal		2.27
Dr. Martens		2.26
Primark		2.26
League of Legends		2.26
Guinness		2.21
Pokemon		2.19
HBO		2.18
Marvel Entertainment		2.13
Transformers		2.09
Ford		2.08
DC Entertainment		2.08
Urban Decay Cosmetics		2.03
Budweiser		2.02
WWE		2.02
PlayStation		2.01
Dodge		1.99
AMC		1.97
Showtime		1.92
Harley-Davidson		1.91
Chrysler		1.89
NFL		1.80
Lego		1.79
Call of Duty		1.79
Pixar		1.77
Too Faced Cosmetics		1.74
Chevrolet		1.74
shein		1.72