Petit Biscuit
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
1,480,110
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 16:49:47 UTC
Genres
Biography
As fans eagerly await Petit Biscuit's upcoming third album, the artist continues to redefine his musical legacy that began at just 15 years old. Expect to be transported by his evocative melodies and innovative sounds, embodying the artistry that sets him apart in the electronic music landscape.
Petit Biscuit maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, UNITED STATES, BRAZIL. The audience leans male-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 50,400 avg views per post; Instagram functions as the community touchpoint. Affinity with Accor Hotels, Sandro, Galeries Lafayette makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,480,110 · Engagements 8,577 · Rate 0.6% Posts 293 · Views 75,405 · Avg Likes 8,148 · Avg Comments 141 · Avg Views 75,405 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 27% 13-17: 8% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (27%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
FRANCE (25%) UNITED STATES (10%) BRAZIL (8%) INDONESIA (7%) INDIA (5%) |
Top regions: FRANCE (25%), UNITED STATES (10%), BRAZIL (8%) |
| Platform Engagement | Instagram: 3,854 avg likes/post · Tiktok: 50,400 avg views/post · Youtube: 25,005 avg views/post | Best reach: Tiktok 50,400 avg views; best engagement: Instagram 3,854 avg likes |
Top Brand Affinities
Accor Hotels
Sandro
Galeries Lafayette
JACQUEMUS
Ableton
Ricard
Air France
Pioneer
Amazon Music
Calzedonia
Tomorrowland
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 23.63 | |
| Sandro | 15.07 | |
| Galeries Lafayette | 13.74 | |
| JACQUEMUS | 13.58 | |
| Ableton | 11.33 | |
| Ricard | 11.14 | |
| Air France | 9.78 | |
| Pioneer | 9.11 | |
| Amazon Music | 7.99 | |
| Calzedonia | 7.51 | |
| Tomorrowland | 6.26 | |
| Lollapalooza | 5.69 | |
| boohoo | 5.32 | |
| Garnier | 5.14 | |
| Coachella | 4.88 | |
| Superdry | 4.66 | |
| Longchamp | 4.59 | |
| Daniel Wellington | 4.26 | |
| Montblanc | 4.07 | |
| Pull&Bear | 3.97 | |
| SoundCloud | 3.66 | |
| Abercrombie & Fitch | 3.52 | |
| Urban Outfitters | 3.51 | |
| Stradivarius | 3.22 | |
| Kodak | 2.99 | |
| Dr. Martens | 2.90 | |
| NBC | 2.76 | |
| A Game of Tones | 2.61 | |
| Carhartt | 2.56 | |
| Lacoste | 2.49 | |
| Polaroid | 2.40 | |
| Peugeot | 2.35 | |
| Sunnies Studios | 2.19 | |
| Topshop | 2.16 | |
| Hollister Co | 2.14 | |
| Spotify Music | 2.13 | |
| Primark | 2.13 | |
| Gymshark | 2.09 | |
| ASOS | 2.08 | |
| H&M | 2.06 | |
| Ray-Ban | 2.03 | |
| GAP | 2.02 | |
| Carrefour | 2.01 | |
| Sephora | 1.99 | |
| GoPro | 1.99 | |
| Renault | 1.98 | |
| Tarte Cosmetics | 1.97 | |
| Beats Electronics | 1.95 | |
| Vans | 1.93 | |
| Cartier | 1.90 |
Official Profiles
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LoginArtist: Petit Biscuit
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















