Petey Pablo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
612,352
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:00 UTC
Genres
Biography
Born Moses Barrett III in North Carolina, Petey Pablo made his mark in New York City, where he caught the attention of industry heavyweights like Busta Rhymes and Timbaland. Signed to Jive Records, his debut single "Raise Up" quickly gained popularity, reaching the Top 25 on the pop chart and setting the stage for his successful debut album. Despite setbacks, including legal issues and a brief prison stint, Pablo made a triumphant return to music in the late 2010s, showcasing his resilience and enduring talent.
Petey Pablo is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (14,800 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Spinrilla, Live Nation, WNBA points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 612,352 · Engagements 1,064 · Rate 0.2% Posts 226 · Views 15,657 · Avg Likes 1,011 · Avg Comments 73 · Avg Views 15,657 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 34% 35-44: 16% 45-64: 4% |
Largest: 25-34 (43%); next: 18-24 (34%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (65%) BRAZIL (8%) CANADA (2%) MEXICO (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (65%), BRAZIL (8%), CANADA (2%) |
| Platform Engagement | Instagram: 666 avg likes/post · Tiktok: 14,800 avg views/post · Youtube: 857 avg views/post | Best reach: Tiktok 14,800 avg views; best engagement: Instagram 666 avg likes |
Top Brand Affinities
Spinrilla
Live Nation
WNBA
Amazon Music
Akai
Pro Tools
iHeartRadio Music Awards
Barstool Sports
Delta
ESPN
Hennessy
MTV
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 55.65 | |
| Live Nation | 30.03 | |
| WNBA | 24.49 | |
| Amazon Music | 18.02 | |
| Akai | 17.38 | |
| Pro Tools | 16.11 | |
| iHeartRadio Music Awards | 13.99 | |
| Barstool Sports | 11.53 | |
| Delta | 11.16 | |
| ESPN | 10.79 | |
| Hennessy | 10.39 | |
| MTV | 8.28 | |
| New Era | 7.72 | |
| Pioneer | 7.34 | |
| Beats Electronics | 7.02 | |
| Los Angeles Lakers | 6.59 | |
| FOX | 6.53 | |
| SoundCloud | 6.50 | |
| NFL | 6.48 | |
| American Airlines | 5.76 | |
| NBA | 5.64 | |
| CNN | 5.55 | |
| NBC | 5.40 | |
| Verizon | 5.27 | |
| Publix | 5.20 | |
| FashionNova | 5.05 | |
| Coors | 4.99 | |
| Bud Light | 4.75 | |
| Kodak | 4.73 | |
| Ableton | 4.71 | |
| Spotify Music | 4.69 | |
| Sneakerhead | 4.65 | |
| Comedy Central | 4.53 | |
| Chick-fil-A | 4.23 | |
| Steve Madden | 4.20 | |
| Walmart | 4.16 | |
| NORDSTROM | 4.14 | |
| Acura | 4.01 | |
| OLD NAVY | 3.92 | |
| Timberland | 3.89 | |
| FedEx | 3.86 | |
| Barber Shop Connect | 3.79 | |
| Mortal Kombat | 3.72 | |
| Busch | 3.70 | |
| Cadillac | 3.65 | |
| GMC | 3.61 | |
| ABC | 3.37 | |
| NHL | 3.13 | |
| WWE | 3.12 | |
| Nickelodeon | 2.99 |
Official Profiles
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LoginArtist: Petey Pablo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:30 UTC | Bone Thugs-n-Harmony, E-40, Too $hort, Mýa, Petey Pablo, DJ Quik, Paula DeAnda, Lighter Shade of Brown | Footprint Center | Phoenix, United States | |
| 2025-12-14 03:30 UTC | Bone Thugs-n-Harmony, Too $hort, Mýa, Petey Pablo, DJ Quik, Paula DeAnda, Lighter Shade of Brown | Mortgage Matchup Center | Phoenix, United States |
