Peter Murphy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
131,302
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 07:02:43 UTC
Genres
Biography
Renowned for his captivating live performances and timeless appeal, Peter Murphy continues to captivate audiences worldwide with his enigmatic stage presence, poetic lyrics, and unmistakable vocal prowess. With a fanbase spanning generations, Murphy's music remains a testament to his enduring influence and artistic vision.
Peter Murphy is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, BRAZIL, SPAIN. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (23,109 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Ampeg, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 131,302 · Engagements 3,371 · Rate 2.6% Posts 414 · Views 23,109 · Avg Likes 3,335 · Avg Comments 77 · Avg Views 23,109 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 28% 18-24: 19% 45-64: 18% |
Largest: 25-34 (34%); next: 35-44 (28%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (10%) SPAIN (7%) PORTUGAL (6%) MEXICO (6%) |
Top regions: UNITED STATES (29%), BRAZIL (10%), SPAIN (7%) |
| Platform Engagement | Instagram: 2,907 avg likes/post · Youtube: 23,109 avg views/post | Best reach: Youtube 23,109 avg views; best engagement: Instagram 2,907 avg likes |
Top Brand Affinities
MOOG
Ampeg
Live Nation
Mixcloud
Vivienne Westwood
Hot Topic
Amazon Music
Dr. Martens
Lime Crime
Tate Modern
Ableton
Warner Bros
| Brand | Category | Score |
|---|---|---|
| MOOG | 37.03 | |
| Ampeg | 22.83 | |
| Live Nation | 21.30 | |
| Mixcloud | 16.98 | |
| Vivienne Westwood | 12.60 | |
| Hot Topic | 8.88 | |
| Amazon Music | 7.66 | |
| Dr. Martens | 7.33 | |
| Lime Crime | 7.16 | |
| Tate Modern | 6.93 | |
| Ableton | 6.76 | |
| Warner Bros | 6.20 | |
| Movistar | 5.94 | |
| Lollapalooza | 5.63 | |
| Columbia Pictures | 5.59 | |
| Paramount Pictures | 5.58 | |
| MTV | 5.57 | |
| Kickstarter | 4.60 | |
| Leica | 4.49 | |
| Alexander McQueen | 4.36 | |
| Spotify Music | 4.34 | |
| Comedy Central | 3.61 | |
| Emporium | 3.43 | |
| BBC | 3.37 | |
| Polaroid | 3.36 | |
| Urban Decay Cosmetics | 3.06 | |
| NBC | 3.01 | |
| Coachella | 2.96 | |
| Snoopy And The Peanuts Gang | 2.94 | |
| The Witcher | 2.87 | |
| Star Wars | 2.84 | |
| NYX Cosmetics | 2.83 | |
| Cadillac | 2.81 | |
| SoundCloud | 2.71 | |
| Martini | 2.56 | |
| AMC | 2.50 | |
| Lush | 2.45 | |
| Guinness | 2.43 | |
| Matrix | 2.38 | |
| Fujifilm | 2.35 | |
| Showtime | 2.26 | |
| Etsy | 2.18 | |
| Budweiser | 2.12 | |
| Pepsi | 2.12 | |
| Kodak | 2.11 | |
| Philips | 2.09 | |
| Sephora | 2.08 | |
| Nickelodeon | 2.08 | |
| Jack Daniels | 2.06 | |
| HBO | 2.05 |
Official Profiles
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LoginArtist: Peter Murphy
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Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 621,184
| PLATFORM | TOTAL | % | |
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331,484 | 53.36% |
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289,700 | 46.64% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















