Peter Doherty
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
272,093
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:31 UTC
Genres
Biography
With Felt Better Alive, Peter Doherty adds another gem to his prolific discography, which includes significant releases with The Libertines, Babyshambles, and various solo and collaborative projects. This latest album, released on his own label, Strap Originals, demonstrates his continued growth as a songwriter and his ability to craft songs that range from poignant to outright comic, all while maintaining his distinct lyrical charm and musical vision.
Peter Doherty performs best with fans in the 25-34 range, concentrated in UNITED KINGDOM, FRANCE, UNITED STATES. Audience composition is heavily male (65%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 5,622 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Fred Perry, Eurostar, Tate Modern, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Peter Doherty is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 272,093 · Engagements 3,729 · Rate 1.4% Posts 1,418 · Views 5,622 · Avg Likes 3,711 · Avg Comments 60 · Avg Views 5,622 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 37% 35-44: 15% 45-64: 6% |
Largest: 25-34 (38%); next: 18-24 (37%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED KINGDOM (21%) FRANCE (16%) UNITED STATES (8%) GERMANY (7%) MEXICO (5%) |
Top regions: UNITED KINGDOM (21%), FRANCE (16%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 3,577 avg likes/post · Youtube: 5,622 avg views/post | Best reach: Youtube 5,622 avg views; best engagement: Instagram 3,577 avg likes |
Top Brand Affinities
Fred Perry
Eurostar
Tate Modern
Mixcloud
Accor Hotels
All Saints
Easyjet
Dr. Martens
Vivienne Westwood
Barbour
Carlsberg
Paul Smith
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 46.78 | |
| Eurostar | 13.22 | |
| Tate Modern | 12.71 | |
| Mixcloud | 11.89 | |
| Accor Hotels | 11.10 | |
| All Saints | 10.20 | |
| Easyjet | 9.91 | |
| Dr. Martens | 9.80 | |
| Vivienne Westwood | 9.51 | |
| Barbour | 9.50 | |
| Carlsberg | 8.86 | |
| Paul Smith | 8.84 | |
| Selfridges | 8.62 | |
| Stone Island | 8.54 | |
| Marks & Spencer | 8.46 | |
| Vauxhall | 8.01 | |
| Lollapalooza | 6.99 | |
| Guinness | 6.36 | |
| Alexander McQueen | 5.95 | |
| LG Group | 5.56 | |
| Topshop | 5.22 | |
| KARL LAGERFELD | 5.22 | |
| Tesco | 4.60 | |
| ASOS | 4.09 | |
| BBC | 4.05 | |
| Polaroid | 4.02 | |
| Harrods | 3.80 | |
| Aperol | 3.45 | |
| Campari | 3.44 | |
| Columbia Pictures | 3.38 | |
| Showtime | 3.37 | |
| Summit Entertainment | 3.33 | |
| Leica | 3.28 | |
| Kodak | 3.19 | |
| Spotify Music | 3.15 | |
| MTV | 3.12 | |
| Comedy Central | 3.06 | |
| Martini | 2.92 | |
| Lush | 2.91 | |
| Carhartt | 2.78 | |
| Urban Outfitters | 2.60 | |
| Ray-Ban | 2.59 | |
| Polo Ralph Lauren | 2.58 | |
| Jack Daniels | 2.58 | |
| Baileys | 2.54 | |
| Coachella | 2.53 | |
| Warner Bros | 2.43 | |
| Moschino | 2.38 | |
| Fiat | 2.37 | |
| Lego | 2.35 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
