Peter CottonTale

Peter CottonTale — spirituals artist from US.

Chicago-based producer, keyboardist, and musical director Peter Cottontale, known for his work with Chance the Rapper and the Social Experiment, has…

Influence: 48.98% Fanbase: 18.49% Trending: 64.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Rémy Martin • 30.97% • Very Strong

As of 2025-09-08

36,876

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:52:33 UTC

Genres

spiritualschristian

Biography

Chicago-based producer, keyboardist, and musical director Peter Cottontale, known for his work with Chance the Rapper and the Social Experiment, has established himself as a key figure in the music industry. From self-released mixtapes to collaborations with artists like SZA, Lil Wayne, and J. Cole, Cottontale's versatility and talent have earned him recognition. His solo release "Forever Always" in 2018 showcased his carefree style and featured notable appearances from Chance, Daniel Caesar, and Yebba.

Originally known as Peter Wilkins, Cottontale's journey began in Chicago where he honed his skills as a musician, specializing in keyboards and production. His collaborations with Chance the Rapper on projects like the mixtape "10 Day" led to the formation of the Social Experiment, where he served as the keyboardist for the live band backing the rapper. Beyond his work with Chance, Cottontale's contributions extended to projects by Vic Mensa, Skrillex, and SZA, showcasing his diverse musical abilities. In 2018, Cottontale stepped into the spotlight with the release of "Forever Always," marking a significant moment in his career as a solo artist.

Top Brand Affinities

Report Date: 2025-09-08

Peter CottonTale is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (62%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (193 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Rémy Martin, Live Nation, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peter CottonTale score 0.52% — Low bucket.

Brand: Rémy MartinBrand: Live NationBrand: MOOG

Followers:36,876

Engagements:193

Rate:0.5%

Posts:279

Avg Likes:193

Avg Comments:7

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,876 · Engagements 193 · Rate 0.5% Posts 279 · Views 0 · Avg Likes 193 · Avg Comments 7 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 26% 35-44: 17% 13-17: 3%	Largest: 25-34 (51%); next: 18-24 (26%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (83%) UNITED KINGDOM (2%) CANADA (2%) AUSTRALIA (1%) SOUTH AFRICA (1%)	Top regions: UNITED STATES (83%), UNITED KINGDOM (2%), CANADA (2%)
Platform Engagement	Instagram: 193 avg likes/post	best engagement: Instagram 193 avg likes

Top Brand Affinities

Rémy Martin

Score: 30.97

Live Nation

Score: 30.53

MOOG

Score: 22.18

Akai

Score: 21.54

Ableton

Score: 19.67

Lollapalooza

Score: 19.48

Pro Tools

Score: 16.35

WNBA

Score: 16.05

Amazon Music

Score: 14.88

Nasty Gal

Score: 13.49

SoundCloud

Score: 12.75

REVOLVE

Score: 11.50

Brand	Category	Score
Rémy Martin		30.97
Live Nation		30.53
MOOG		22.18
Akai		21.54
Ableton		19.67
Lollapalooza		19.48
Pro Tools		16.35
WNBA		16.05
Amazon Music		14.88
Nasty Gal		13.49
SoundCloud		12.75
REVOLVE		11.50
Pioneer		10.62
Alexander Wang		9.95
Foot Locker		9.93
Acne Studios		9.88
Maison Margiela		9.77
New Era		9.25
Marni		9.13
Steve Madden		8.92
Glossier		8.84
Coach		8.67
JACQUEMUS		8.51
Coachella		8.06
Beats Electronics		7.76
Kodak		7.46
Hennessy		7.27
Spotify Music		7.15
Champion		7.06
Free People		6.80
ESPN		6.42
NBC		6.28
iHeartRadio Music Awards		5.90
Emporium		5.56
boohoo		5.29
Carhartt		4.97
Bacardi		4.86
MTV		4.83
Loewe		4.78
Urban Outfitters		4.77
Alexander McQueen		4.35
Stüssy		4.34
Los Angeles Lakers		4.05
NBA		4.05
Fenty beauty		4.04
OLD NAVY		4.01
Nice Kicks		3.98
Kickstarter		3.86
Paramount Pictures		3.81
Gatorade		3.77